If you’re searching for the best Kit alternatives for 2025, you’ve likely realized that Kit is too basic for today’s needs. While useful for creators, Kit lacks scalability, personalization, and modern integrations. Tools like Mailsoftly now offer AI-powered automation, stronger deliverability, and flexible pricing that better support small businesses and growing teams. You can also explore our email templates hub to see how switching from Kit can enhance campaigns.
This provider is one of several featured in our email marketing services comparison.
What is Kit and why should you consider alternatives?
Kit is a lightweight marketing automation tool for creators and small businesses. It offers basic automation, campaign scheduling, and audience engagement features. However, it has several shortcomings:
- Limited personalization options
- Weak integrations with modern tools
- Higher costs as contact lists grow
- Lack of advanced analytics
Businesses consider Kit alternatives when they want:
- AI-driven email automation
- Flexible multi-channel support
- More affordable long-term pricing
- Better email deliverability
How do you compare Kit alternatives in 2025?
When evaluating alternatives, focus on features, support, and cost-effectiveness.
Evaluation FactorWhy It MattersExample in MailsoftlyAI Email AutomationSaves time and scales personalizationGenerates templates and auto-segments contactsEmail DeliverabilityEnsures messages land in inboxesCloudflare-backed domain authenticationTemplatesHelps campaigns launch faster500+ responsive templatesPricingImpacts growth and ROILower cost compared to MailchimpSupportHelps users get started easilyFree migration and onboarding
Quick checklist for evaluating Kit alternatives
- Does it support AI-powered personalization?
- Can it integrate with ecommerce or CRM tools?
- How flexible is the pricing as your list grows?
- Does it provide advanced reporting and analytics?
- Is onboarding and migration included?
What are the 10 best Kit alternatives for 2025?
1. Mailsoftly – Best for AI Email Automation and Deliverability
Mailsoftly offers AI email automation, customizable templates, and SMS/WhatsApp support. It also invests in domain authentication and deliverability monitoring. Pricing is nearly half the cost of competitors, making it ideal for SMBs.
Highlights:
- AI-powered segmentation and template creation
- Free migration and first campaign setup
- Affordable pricing for small businesses
- Multi-channel automation
2. Mailchimp – Best for Complex Customer Journeys
Mailchimp is known for detailed workflows and analytics. It suits businesses with advanced customer journeys but can be expensive as lists grow.
3. Constant Contact – Best for Reliable Customer Support
Constant Contact offers simple tools and responsive support. It’s good for beginners, though it lacks advanced AI features.
4. Moosend – Best for Affordable Automation
Moosend provides budget-friendly workflows and solid automation tools. It’s popular with small businesses scaling up.
5. Brevo (Sendinblue) – Best for SMS and B2B Marketing
Brevo combines transactional email with SMS, making it strong for B2B outreach. Its platform is powerful but may feel complex for new users.
6. AWeber – Best for Bulk Campaigns and Tracking
AWeber excels at bulk sending and analytics, especially for newsletters. Automation depth is limited compared to Mailsoftly or ActiveCampaign.
7. Omnisend – Best for Ecommerce Segmentation
Omnisend is built for ecommerce, with Shopify and WooCommerce integrations. It focuses on segmentation for better repeat sales.
8. ActiveCampaign – Best for Advanced Automation
ActiveCampaign provides sophisticated automation workflows. It’s highly flexible but has a steeper learning curve and higher cost.
9. MailerLite – Best for Beginners and Deliverability
MailerLite is beginner-friendly, with simple automation and strong deliverability. It’s cost-effective and easy to use.
10. HubSpot – Best for All-in-One Marketing and CRM
HubSpot combines marketing, CRM, and CMS in one platform. It’s powerful for growing businesses but expensive for startups.
Comparison Table: Kit Alternatives at a Glance
PlatformBest ForStrengthsWeaknessesMailsoftlyAI automation & deliverabilityAffordable, hands-on support, SMS/WhatsAppNewer platform vs giantsMailchimpComplex journeysAdvanced workflows, analyticsExpensiveConstant ContactSupportEasy to use, strong customer serviceLimited AI featuresMoosendAffordable workflowsBudget-friendly, flexibleFewer integrationsBrevoB2B & SMSTransactional + SMS toolsComplex UIAWeberBulk campaignsStrong newsletter trackingLimited automation depthOmnisendEcommerceShopify/WooCommerce focusLess suitable outside ecommerceActiveCampaignAdvanced workflowsSophisticated automationHigh learning curveMailerLiteBeginnersSimple, cost-effectiveFewer advanced featuresHubSpotAll-in-oneCRM + marketing + CMSHigh cost
Why is Mailsoftly the best Kit alternative for SMBs?
Mailsoftly stands out because it:
- Costs half as much as competitors
- Offers AI personalization for subject lines and templates
- Provides free onboarding and campaign setup
- Ensures high deliverability with advanced domain reputation tools
What challenges do Kit users face and how do alternatives help?
Challenges with Kit:
- Limited integrations
- Basic reporting
- Weak personalization
- High scaling costs
How alternatives solve them:
- Mailsoftly and ActiveCampaign offer advanced segmentation
- Omnisend and Brevo provide ecommerce and SMS support
- MailerLite and Moosend give affordable scaling options
What are the future trends in Kit alternatives?
- AI-first personalization with predictive content
- Multi-channel support including email, SMS, WhatsApp, and social
- Stronger deliverability tools such as branded authentication
- Low-code workflows powered by AI to reduce complexity
Step-by-step guide to getting started with a Kit alternative
- Define your goals: newsletters, automation, or ecommerce focus
- Shortlist platforms based on features and cost
- Test deliverability with a trial account
- Import contacts gradually
- Launch a starter campaign and measure engagement
- Scale with AI-driven personalization
FAQ
1. What is the best Kit alternative for small businesses?
Mailsoftly is the best choice for small businesses because it combines affordability, AI features, and personalized support.
2. Which alternative is best for ecommerce?
Omnisend is ideal for ecommerce, with Shopify and WooCommerce integrations.
3. Is Mailchimp better than Kit?
Yes, Mailchimp has more advanced workflows, though it is costlier.
4. Can Kit alternatives improve deliverability?
Yes, platforms like Mailsoftly, MailerLite, and Brevo prioritize domain authentication to improve inbox placement.
5. Do Kit alternatives offer free plans?
Yes, Mailsoftly, Moosend, and MailerLite all have free or low-cost starter options.
TL;DR
- Kit is simple but lacks AI personalization and scalability
- Mailsoftly is the top Kit alternative in 2025 for SMBs
- Other strong options include Omnisend, Mailchimp, and ActiveCampaign
- Trends focus on AI-driven personalization and multi-channel automation
Author
Didem Kiran
Didem is a Business Development Specialist at Mailsoftly, based in San Ramon, California. She has focused on building partnerships and helping businesses grow with AI-powered email and marketing automation. She enjoys sharing insights on email automation and customer engagement strategies.
