As businesses scale, they often realize that not all email platforms are built to grow with them. AWeber has been around for decades, and while it remains a popular choice for beginners, many teams are now seeking AWeber alternatives that offer more advanced automation, better personalization, and multi-channel engagement.
At Mailsoftly, we often hear from businesses who started with AWeber but quickly needed stronger tools to support growth. In this article, I’ll walk you through the 11 top AWeber alternatives for 2025. We’ll compare their strengths, what types of businesses they fit, and why AI-powered platforms like Mailsoftly are taking the lead in customer engagement.
We’ve compiled a list of the top email marketing software that includes this platform and many others.
What is AWeber and why do businesses look for alternatives?
AWeber is one of the earliest email marketing platforms. It helped many small businesses take their first step into email automation, offering basic templates, autoresponders, and list management.
However, in 2025, businesses need much more than that. Today’s marketers expect:
- AI personalization to boost engagement and open rates
- Multi-channel communication including SMS, WhatsApp, and push notifications
- Advanced segmentation to deliver the right message at the right time
- Integrations with CRMs, e-commerce, and analytics tools
- Scalable automation that adapts to business complexity
Many companies find AWeber limiting because it doesn’t keep pace with these needs. That’s why alternatives have become more attractive.
What are the 11 top AWeber alternatives for 2025?
1. Mailsoftly — Best for AI email automation and personalization
Mailsoftly is designed to help businesses grow smarter, not harder. It combines AI-driven automation, contact segmentation, and multi-channel messaging into one platform.
Key strengths of Mailsoftly:
- AI email templates that generate content from your website, past campaigns, and audience behavior
- Smart segmentation powered by behavioral and organizational signals
- Advanced email deliverability features including domain authentication and reputation monitoring
- SMS and WhatsApp campaign integration
- Hands-on customer support with free migration and first-campaign setup
Mailsoftly is the choice for teams that want enterprise-grade automation at small business pricing, with AI that adapts to their audience.
2. Mailchimp — Best for complex customer journeys
Mailchimp is often the first step up from AWeber. It has robust workflows, analytics, and integrations, but can become costly and overwhelming as businesses grow.
Mailchimp strengths:
- Large template library
- Powerful analytics dashboard
- Extensive third-party integrations
3. Moosend — Best for affordable workflows
Moosend is built for budget-conscious businesses that still want access to automation and segmentation.
Moosend strengths:
- Easy-to-use workflow builder
- Affordable for growing lists
- Decent deliverability for smaller campaigns
4. Brevo (formerly Sendinblue) — Best for B2B and SMS marketing
Brevo is a strong AWeber alternative for companies that need CRM plus communication tools.
Brevo strengths:
- Native SMS marketing integration
- CRM and pipeline management
- Solid transactional email delivery
5. MailerLite — Best for beginners and email deliverability
MailerLite balances simplicity with effectiveness. It’s one of the most beginner-friendly tools.
MailerLite strengths:
- Clean, drag-and-drop email builder
- Strong email deliverability reputation
- Simple automation for small teams
6. Constant Contact — Best for reliable support
Constant Contact is best known for its customer service and reliability.
Constant Contact strengths:
- Well-documented tutorials and training
- Reliable sending infrastructure
- Simple campaign setup
7. Omnisend — Best for e-commerce automation
Omnisend is optimized for e-commerce brands who want to recover abandoned carts and cross-sell products.
Omnisend strengths:
- Pre-built e-commerce automation templates
- Product recommendation engine
- SMS and email combined campaigns
8. Kit — Best for creators and digital products
Kit is a good fit for independent creators and digital entrepreneurs.
Kit strengths:
- Easy setup for selling online courses and digital products
- Simple email templates
- Focused on individual users and micro-businesses
9. ActiveCampaign — Best for advanced automation
ActiveCampaign is for teams who need complex workflows and deep CRM integration.
ActiveCampaign strengths:
- Highly customizable automation paths
- Integrated CRM functionality
- Advanced reporting for large teams
10. HubSpot — Best for built-in CRM
HubSpot is much more than an email platform. It’s an all-in-one growth suite combining CRM, automation, and marketing analytics.
HubSpot strengths:
- Powerful CRM at the core
- Lead scoring and deal management
- Strong content and social media integrations
11. GetResponse — Best for webinars and funnels
GetResponse stands out by combining email automation with webinar hosting and funnel-building tools.
GetResponse strengths:
- Webinar platform integration
- Conversion funnel templates
- Decent automation for mid-size teams
How do these AWeber alternatives compare?
PlatformBest ForAI FeaturesCRM IntegrationSMS/WhatsAppE-commerce FocusMailsoftlyAI email automation & personalizationYesYesYesModerateMailchimpComplex customer journeysLimitedYesNoModerateMoosendAffordable workflowsNoLimitedNoLowBrevoB2B + SMSNoYesYesModerateMailerLiteBeginners + deliverabilityNoLimitedNoLowConstant ContactReliable supportNoLimitedNoLowOmnisendEcommerce automationLimitedYesYesHighKitCreators + digital productsNoNoNoLowActiveCampaignAdvanced automationNoYesNoModerateHubSpotBuilt-in CRMLimitedFullNoModerateGetResponseWebinars + funnelsNoYesNoModerate
What are the main benefits of switching from AWeber?
When businesses move away from AWeber, they usually do so for one or more of these reasons:
- Advanced automation with platforms like Mailsoftly and ActiveCampaign
- AI-driven personalization to boost engagement
- Multi-channel campaigns with SMS and WhatsApp
- Better deliverability and inbox placement
- Scalability with platforms like HubSpot and Brevo
Real-world example: Why businesses switch to Mailsoftly
One of our clients, a mid-sized retail company, started with AWeber but faced challenges when their customer base expanded. Emails were landing in promotions tabs, personalization was limited, and workflows became too basic.
After migrating to Mailsoftly, they reported:
- 22% higher open rates due to AI-driven subject line optimization
- 30% faster campaign setup with AI templates
- Improved ROI by combining email with SMS reminders
Challenges with switching email platforms
Migrating from one email platform to another can feel overwhelming. Common challenges include:
- Data migration like lists, tags, and workflows
- Learning curve with new tools
- Deliverability resets for new domains
How to overcome these challenges:
- Use free migration support from platforms like Mailsoftly
- Take advantage of onboarding sessions and tutorials
- Warm up new sending domains gradually
Future trends in AWeber alternatives
The future of email automation is moving fast. Here are trends to expect:
- AI-first platforms leading with personalization and predictive analytics
- Multi-channel orchestration across email, SMS, and social messaging
- More granular segmentation using behavioral and organizational signals
- Stronger compliance and data privacy features
How to get started with an AWeber alternative
- Define your goals. Do you need AI personalization, CRM, or e-commerce automation?
- Shortlist platforms based on fit.
- Test free trials or demos.
- Plan your migration carefully. Export and clean your contacts before moving.
- Launch your first campaign using AI-generated templates and optimized subject lines.
FAQ
1. Is AWeber still a good choice in 2025?
Yes, AWeber is reliable for beginners, but it lacks AI and multi-channel tools.
2. Which AWeber alternative is best for AI personalization?
Mailsoftly is the best choice for AI-powered personalization and automation.
3. Which is the simplest alternative for beginners?
MailerLite is beginner-friendly with strong deliverability.
4. Which is best for e-commerce businesses?
Omnisend and Brevo stand out for e-commerce automation and SMS integration.
5. Can Mailsoftly help me migrate from AWeber?
Yes, Mailsoftly provides free migration, onboarding, and deliverability support.
TL;DR
- AWeber is solid but lacks AI, multi-channel tools, and advanced automation
- Mailsoftly is the top alternative for AI-powered email automation and personalization
- Other notable options include Mailchimp, Moosend, Brevo, MailerLite, and Omnisend
- Choose your platform based on goals: automation depth, e-commerce, or CRM integration
Author
Didem Kiran
Didem is a Business Development Specialist at Mailsoftly, based in San Ramon, California. She has focused on building partnerships and helping businesses grow with AI-powered email and marketing automation. She enjoys sharing insights on email automation and customer engagement strategies.
