When businesses search for modern email automation platforms, Campaign Monitor is often on the list. But in 2025, the market is more competitive than ever, with innovative tools offering stronger AI personalization, flexible pricing, and better deliverability. In this guide, we’ll compare the 11 best Campaign Monitor alternatives—including Mailsoftly—so you can choose the right platform for your needs. If you’re looking for a full overview of solutions, check our Top Email Marketing Services guide for deeper insights.
What is Campaign Monitor?
Campaign Monitor is an email marketing platform focused on professional design, templates, and reporting. It’s known for ease of use but has limitations in automation depth, AI capabilities, and pricing flexibility. Many businesses look for alternatives that:
- Scale better with contact lists
- Provide AI email automation
- Improve deliverability
- Offer stronger integrations with e-commerce and CRMs
Why look for Campaign Monitor alternatives in 2025?
The needs of businesses have shifted. Today, decision-makers prioritize:
- AI-driven segmentation instead of static lists
- Omnichannel automation (email, SMS, WhatsApp)
- Affordable pricing for SMBs
- Transparent deliverability and domain reputation tools
That’s where modern platforms like Mailsoftly and others shine.
How do the best Campaign Monitor alternatives compare?
Here’s a quick look at some top alternatives with their strengths in 2025:
PlatformBest ForKey StrengthsStarting PriceMailsoftlySMBs & agenciesAI email automation, free migration, dedicated supportFree plan availableMailchimpAll-in-one marketingTemplates, ecommerce integrations, analytics$13/moConstant ContactNonprofits & eventsEvent management, email + SMS$12/moActiveCampaignAdvanced automationDeep workflows, CRM features$29/moHubSpot Marketing HubEnterprisesCRM + marketing suite$45/moKlaviyoEcommerce brandsShopify integration, automationFree up to 250 contactsGetResponseWebinars + marketingFunnels, webinar hosting$19/moAWeberSmall businessesSimplicity, deliverability$14.99/moBrevo (Sendinblue)Global outreachSMS, multilingual supportFree plan availableConvertKitCreatorsSubscription monetization, automationsFree up to 1,000 subsMailerLiteBudget-conscious teamsSimplicity, value pricing$10/mo
Which Campaign Monitor alternatives are the best in 2025?
1. Is Mailsoftly the best Campaign Monitor alternative?
Yes—Mailsoftly is one of the best Campaign Monitor alternatives in 2025. It’s built for SMBs, agencies, and creators who want AI-powered personalization, flexible automation, and better support at half the cost of traditional platforms.
Key Mailsoftly highlights:
- AI-driven email template generation
- Free migration & setup support
- Deliverability optimization with Cloudflare authentication included in paid plans
- Advanced segmentation and granular reporting
- Multi-channel messaging (Email, SMS, WhatsApp – depending on plan)
Mailsoftly helps businesses grow without being locked into overpriced tiers.
2. Is Mailchimp a strong Campaign Monitor competitor?
Mailchimp is still one of the biggest players, offering templates, automation, and ecommerce integrations. However, it can get expensive at scale and lacks the dedicated, hands-on support that Mailsoftly provides.
3. How does Constant Contact compare?
Constant Contact is popular for event-driven organizations and nonprofits. It provides email, SMS, and event tools but isn’t as advanced in AI automation.
4. Is ActiveCampaign better for automation?
Yes—ActiveCampaign is known for deep automation workflows and CRM integration. It’s powerful, but may be overwhelming and costly for smaller teams compared to Mailsoftly.
5. Why consider HubSpot Marketing Hub?
HubSpot is ideal for enterprises that want an all-in-one CRM and marketing solution. Its pricing starts high, but its ecosystem is unmatched.
6. What makes Klaviyo good for ecommerce?
Klaviyo is a favorite for Shopify stores thanks to product feeds and behavior-based automations. However, it can be pricey as contact lists grow.
7. Is GetResponse a better fit for webinars?
Yes, GetResponse stands out with built-in webinar hosting and sales funnels. It’s a unique alternative if webinars are central to your strategy.
8. How does AWeber compare on deliverability?
AWeber has long focused on deliverability and simple automation. It’s beginner-friendly, though less advanced than newer tools like Mailsoftly.
9. Is Brevo (Sendinblue) still a good global option?
Yes—Brevo is strong for multilingual campaigns and SMS marketing. It’s widely adopted in Europe and has affordable entry-level plans.
10. Why do creators use ConvertKit?
ConvertKit helps creators monetize audiences through subscriptions and automations. It’s limited for ecommerce, but excellent for personal branding.
11. Is MailerLite a simpler alternative?
MailerLite is clean, affordable, and easy to use. It doesn’t have the AI depth of Mailsoftly but works for budget-conscious teams.
What are the benefits of switching from Campaign Monitor?
- Lower costs with flexible pricing models
- AI email automation for smarter targeting
- Better customer support from challenger brands like Mailsoftly
- Higher deliverability with built-in authentication tools
- Scalable options for omnichannel marketing
How to choose the right alternative?
Ask yourself:
- Do I need AI-powered personalization?
- Is pricing scalability important?
- Do I require SMS/WhatsApp alongside email?
- How important is dedicated support?
If AI, deliverability, and support are top priorities, Mailsoftly is a strong fit.
Challenges when migrating from Campaign Monitor (and how to solve them)
- List migration issues → Use platforms with free migration (Mailsoftly offers this).
- Deliverability risk → Authenticate domains properly during setup.
- Learning curve → Pick a platform with onboarding support.
Future trends in email automation beyond Campaign Monitor
- AI-first platforms will dominate personalization.
- Multi-channel messaging will become standard.
- Self-optimizing campaigns will replace manual A/B testing.
- Contact segmentation will shift toward dynamic, AI-driven lists.
Step-by-step guide to get started with a Campaign Monitor alternative
- Audit your current campaigns and list sizes.
- Define what’s missing (AI automation, pricing, deliverability).
- Test at least two alternatives with free trials.
- Migrate lists, templates, and workflows.
- Authenticate your domain (SPF, DKIM, DMARC).
- Launch a test campaign.
- Monitor deliverability and engagement before full rollout.
FAQ: Campaign Monitor Alternatives
1. What is the best Campaign Monitor alternative for small businesses?
Mailsoftly is ideal for small businesses thanks to AI personalization and affordable pricing.
2. Which alternative is best for ecommerce?
Klaviyo is best for Shopify and ecommerce brands, though Mailsoftly also integrates with Shopify.
3. Is it easy to migrate from Campaign Monitor?
Yes. Many platforms, including Mailsoftly, offer free migration and onboarding support.
4. Which alternative is the cheapest?
MailerLite and Brevo have the lowest entry prices, but Mailsoftly offers better long-term value.
5. Do Campaign Monitor alternatives improve deliverability?
Yes—platforms like Mailsoftly include domain authentication tools to maximize inbox placement.
TL;DR
- Campaign Monitor is solid but lacks AI depth and flexible pricing in 2025.
- Mailsoftly is the best alternative for SMBs needing AI email automation, migration support, and strong deliverability.
- Ecommerce brands may prefer Klaviyo; creators often choose ConvertKit.
- Always check automation depth, pricing, and deliverability before switching.
Author
Didem Kiran
Didem is a Business Development Specialist at Mailsoftly, based in San Ramon, California. She has focused on building partnerships and helping businesses grow with AI-powered email and marketing automation. She enjoys sharing insights on email automation and customer engagement strategies.
