Brevo, formerly Sendinblue, has long been a popular platform for email and SMS marketing. It offers automation, templates, and CRM features, making it attractive for small businesses. Yet, as companies grow, many discover Brevo’s limits in scalability, personalization, integrations, and email deliverability. That is why businesses in 2025 are exploring the best Brevo alternatives that provide more advanced AI-driven tools and flexible automation.
If you are in this position, here are the 12 best Brevo alternatives in 2025. Each platform has unique strengths, use cases, and differentiators. We will also show how Mailsoftly gives businesses a competitive advantage with AI-powered email automation and personalization.
For an even more comprehensive breakdown of tools beyond Brevo, you can explore our full guide on free email marketing services, which dives deeper into features and comparisons across multiple platforms.
Why do businesses look for Brevo alternatives in 2025?
Businesses often start with Brevo but later face challenges. Its automation workflows feel limited compared to advanced competitors. Email templates lack flexibility. Deliverability is inconsistent across industries. Integrations with other systems are fewer than expected. And while Brevo works well for small businesses, scaling up often creates friction.
This is why many organizations are turning to platforms that emphasize AI personalization, stronger domain reputation tools, and multi-channel communication.
12 Best Brevo Alternatives in 2025
1. Mailsoftly
Mailsoftly has quickly become one of the most powerful Brevo alternatives for small and mid-sized businesses. Its strength lies in combining affordability with advanced AI-powered automation. Mailsoftly can create personalized customer journeys, generate tailored templates using AI, and improve domain reputation to maximize deliverability.
What makes Mailsoftly stand out is its hands-on support. Businesses get help migrating data, setting up campaigns, and analyzing performance. Many users report higher open and click rates after moving to Mailsoftly, with one customer seeing a 28 percent improvement in engagement after leaving Brevo.
Mailsoftly is an excellent choice for teams that want AI-driven campaigns, reliable deliverability, and customer support that feels personal.
2. Mailchimp
Mailchimp is one of the most recognized names in the email space. It is beginner-friendly with a huge library of templates and a wide range of integrations. Many small businesses start here because it is simple to launch campaigns quickly.
Compared to Brevo, Mailchimp offers stronger analytics and more third-party connections. However, it can feel less cost-effective as lists grow and its automation features are less advanced than modern AI-driven competitors.
3. ActiveCampaign
ActiveCampaign is the go-to for advanced automation. It offers detailed customer journey mapping, predictive sending, and deep CRM integration. Businesses that need complex workflows will find it more powerful than Brevo.
While ActiveCampaign has a steeper learning curve, it is ideal for B2B organizations and mid-market companies that need automation linked directly with sales processes. Compared to Brevo, it allows more flexibility in building conditional workflows.
4. Constant Contact
Constant Contact is well established, especially among nonprofits and community organizations. It is known for event marketing, surveys, and simplicity. Compared to Brevo, it is easier to use but not as advanced in automation depth.
Nonprofits and small local groups often choose Constant Contact because of its reliability and strong customer support. It may not have the latest AI features, but it provides a stable solution for organizations with event-focused communication.
5. Klaviyo
Klaviyo is the leader in e-commerce automation. It connects seamlessly with Shopify, WooCommerce, and Magento, helping online stores build campaigns triggered by shopping behavior.
Compared to Brevo, Klaviyo offers more advanced features for abandoned carts, product recommendations, and predictive revenue. It is best suited for brands that rely heavily on online sales and want every message tied to customer behavior.
6. Omnisend
Omnisend is designed for multi-channel retailers. It combines email, SMS, and push notifications into one platform. Pre-built workflows like cart recovery and post-purchase messages make it a strong alternative for e-commerce businesses.
Brevo offers SMS but lacks Omnisend’s depth in coordinating across multiple channels. Businesses that want to expand beyond email into retail-focused automation find Omnisend a better fit.
7. Moosend
Moosend appeals to startups and small businesses that want a simple and budget-friendly solution. It offers automation, segmentation, and a drag-and-drop editor.
Compared to Brevo, Moosend is easier to navigate and more streamlined. While it may not offer the advanced AI personalization of Mailsoftly, it covers all the essentials well for businesses with straightforward needs.
8. GetResponse
GetResponse combines email marketing with funnels, landing pages, and webinars. It offers more than Brevo for businesses that want all-in-one solutions for lead generation.
This makes it especially useful for coaches, educators, and consultants who run webinars or need integrated sales funnels. Brevo focuses mainly on campaigns, while GetResponse extends into broader marketing workflows.
9. HubSpot Marketing Hub
HubSpot is an enterprise-grade solution. It combines marketing automation with its CRM and offers advanced personalization, reporting, and cross-team collaboration.
Compared to Brevo, HubSpot provides much deeper integration into customer management but is more complex. It is best for large organizations that want everything in a unified ecosystem.
10. AWeber
AWeber has been in the market for decades and continues to serve freelancers and small businesses well. It provides solid deliverability, an extensive template library, and easy-to-use automation.
Compared to Brevo, AWeber is simpler and more direct. It is not the most modern option, but it works well for those who need a dependable, no-frills email platform.
11. Campaign Monitor
Campaign Monitor is a favorite for agencies and design-focused teams. Its template editor allows pixel-perfect customization, making it ideal for businesses that prioritize branded, visually consistent campaigns.
Compared to Brevo, Campaign Monitor is stronger in design but weaker in automation. Agencies often select it for its ability to manage campaigns across multiple client accounts with advanced design control.
12. ConvertKit
ConvertKit is built for creators, influencers, and bloggers. It focuses on audience tagging, monetization features, and community engagement.
Unlike Brevo, ConvertKit is less about mass campaigns and more about helping creators grow communities, launch newsletters, and sell digital products. It is simple but powerful for independent creators.
Key Takeaways from the 12 Alternatives
Mailsoftly offers AI-powered automation and deliverability improvements with strong support.
Mailchimp is beginner-friendly with wide integrations.
ActiveCampaign excels in advanced workflows and CRM integration.
Constant Contact is best for nonprofits and event-based communication.
Klaviyo dominates e-commerce personalization.
Omnisend provides retail-focused multi-channel automation.
Moosend is a simple solution for startups and small businesses.
GetResponse integrates funnels, webinars, and landing pages.
HubSpot is best for enterprises that need all-in-one functionality.
AWeber is dependable and straightforward for solopreneurs.
Campaign Monitor is perfect for design-heavy campaigns.
ConvertKit empowers creators and content-focused entrepreneurs.
Future Trends for Brevo Alternatives in 2025
Artificial intelligence will personalize entire journeys, not just subject lines. Predictive segmentation will help businesses reduce churn and identify high-value users. Multi-channel campaigns that include SMS and WhatsApp will become standard. Deliverability will increasingly be automated, helping companies protect domain reputation without deep technical expertise.
FAQ
1. Why do businesses switch from Brevo?
They often need more advanced automation, better deliverability, and stronger integrations.
2. Which Brevo alternative is most beginner-friendly?
Mailchimp and Moosend are the easiest for newcomers.
3. Which is best for e-commerce?
Klaviyo and Omnisend are top picks, while Mailsoftly also integrates well with online stores.
4. Which alternative has the best AI personalization?
Mailsoftly leads in AI-driven personalization for campaigns and templates.
5. Can Brevo data be migrated easily?
Yes, most platforms including Mailsoftly provide migration assistance for contacts and templates.
TL;DR
Brevo is popular but has limits in automation, personalization, and integrations.
Mailsoftly is one of the top alternatives in 2025 with AI-powered automation and high deliverability.
Other options include Mailchimp, ActiveCampaign, Klaviyo, and Omnisend.
The right choice depends on whether your priority is e-commerce, design flexibility, cost-effectiveness, or enterprise-level tools.
Author
Didem Kiran
Didem is a Business Development Specialist at Mailsoftly, based in San Ramon, California. She has focused on building partnerships and helping businesses grow with AI-powered email and marketing automation. She enjoys sharing insights on email automation and customer engagement strategies.
