Managing multiple social media accounts can quickly become overwhelming without the right tools in place. Rella is a content management platform designed to simplify that process with features for planning, scheduling, approvals, and analytics. It’s a solid option for many users, but others may find they need more advanced collaboration tools, deeper analytics, or a smoother workflow.
That’s where alternatives come in. In this guide, we’ll explore the best Rella alternatives. These tools can give users more flexibility, stronger collaboration, and better results, helping you find the platform that best supports your team’s needs.
Why you should consider a Rella alternative
Rella combines automated content planning and project management, offering features like content calendars, auto-posting, and planning Instagram feeds. Users can also manage clients and to-do lists through social spaces and Kanban boards.
However, it falls short in some areas. Planning features are minimal, collaboration options, while present, aren’t that impressive, and approval workflows are simplistic at best.
So, if you’re considering switching from Rella, let’s look at some of the most important aspects to evaluate in your search.
Content creation and planning
Rella’s content creation and planning features streamline workflows. The platform offers a visual content calendar, auto-posting across Instagram, TikTok, YouTube, LinkedIn, and more, and integrations with tools like Canva and Google Calendar. Users can organize content into Projects within Social Spaces, each with its own Kanban board, calendar, and media library.
While Rella excels at simplifying content creation and scheduling, it’s limited in managing complex, multi-channel campaigns that require advanced customization or analytics. For instance, it lacks features like social listening and engagement management, which are available with many other content planning tools.
Team collaboration
Rella supports basic team collaboration by letting users share content with teammates or clients via links, no login required. You can leave comments, view content in different formats, and track activity in one place.
It’s simple and user-friendly, but teams with more complex needs may find its feedback options and approval workflows limited. Features like custom permissions or multi-step approval workflows aren’t available, which can be a drawback for larger teams or agencies handling high-volume content across multiple brands.
Platform integration
Rella supports 8 social media platforms: Instagram, TikTok, Facebook, YouTube (only Shorts), X (Twitter), Threads, LinkedIn, and Pinterest. However, it doesn’t support Google Business or Bluesky.
Rella seamlessly integrates with Google Calendar for better project management and Canva to make content planning easier. While these are helpful, other social media collaboration tools offer additional integrations, like Slack or Zapier.
Pricing: Paid plans start at $20 per member/month (billed annually), with a 14-day free trial available.
What to look for in a Rella alternative
When looking for an alternative to Rella, consider solutions that offer a more advanced social media workflow, especially if your needs have outgrown basic features. Look for:
- Robust team collaboration through internal comments, annotations, and real-time feedback
- Flexible content approval workflows, including single or multi-step sign-offs
- Support for managing multiple platforms like Instagram, Facebook, and LinkedIn
- Diverse content views—calendar, feed, grid, or list—and previews per platform
- AI-powered tools for captions, hashtags, and content generation
Rella best alternatives to consider in 2025
There are content planning solutions out there for every need, from growing a small business to managing an enterprise. The best one for you depends on your goals.
1. Planable – best for multi-platform content planning and social media collaboration
Planable’s content calendar view with campaign timelines, visual post previews, and performance metrics.
Planable is a social media management tool with advanced capabilities for every step of the content management process. It allows you to publish posts on 9 social media platforms: Instagram, Threads, Facebook, LinkedIn, TikTok, YouTube, X, Pinterest, and Google Business Profile.
What sets Planable apart is its focus on collaboration, from initial creation to final draft. Role assignment is simplified through multi-level approval workflows and dedicated workspaces. Internal notes, feedback as tasks, and mock-up pages make the review process more organized and ensure nothing goes unchecked.
Planable also comes equipped with a full suite of AI tools for Facebook, LinkedIn, TikTok, and more. Paired with Canva integration, it gives teams everything they need to create content faster and execute strategies across multiple channels, without bottlenecks or approval headaches.
Calendar and views
Planable’s views provide users with flexible ways to visualize and create content.
- Calendar view: a visual planner with drag-and-drop scheduling for mapping out content in advance.
- Grid view: ideal for Instagram planning, allowing for a cohesive feed aesthetic.
- Feed view: a preview of how posts will appear on socials, ensuring content aligns with brand visuals.
- List view: a structured overview of all scheduled and drafted content, allowing for bulk actions and easy tracking of status across multiple accounts.
Instagram grid preview in Planable
Agencies can create separate workspaces for different clients or brands, each with a dedicated social media calendar, while color-coded labels make it easy to track specific campaigns or content types.
Collaboration
Planable makes social media collaboration seamless with real-time comments, in-context feedback, and suggested text edits directly on posts. Email and mobile notifications ensure no feedback gets missed, whether you’re managing a campaign or an Instagram collaboration.
Dedicated workspaces with customizable roles and permissions allow users to manage internal and external access with ease. Internal comments stay private, and posts can also be kept internal until finalized, giving teams full control over when and how content is shared.
Internal collaboration in Planable with team-only comments
Approvals
Planable’s flexible social media approval process has four customizable workflows: none, optional, mandatory, and multi-level, ideal for both small teams and agencies managing complex review chains.
Multi-level approval workflow in Planable showing team members who can approve content before it’s published.
Custom roles and permissions ensure each collaborator sees only what they need, reducing confusion and protecting sensitive content.
With activity history for each post, you can track changes or revert to earlier versions, and once content is approved, it can be automatically scheduled, saving time and ensuring consistent publishing.
Content creation
Planable makes your content workflow smoother from start to finish. You get pixel-perfect previews for every social network, while Planable AI can generate captions, rewrite text, or suggest copy for images and videos.
You can also import visuals through the Canva integration, then tweak images or videos right inside Planable, no extra tools needed. Beyond socials, Planable’s Universal Content feature lets you plan, write, review, and approve blogs, emails, and other content types in the same space.
Pricing: Paid plans start at $33 per workspace/month (billed yearly). You can use Planable for free for your first 50 posts.
Drawbacks: There are no social listening/monitoring features and CMS platform integration yet.
Planable vs Rella
Here’s how Planable compares to Rella:
- Planable works with 9 social platforms. Rella supports fewer, limiting multi-channel planning.
- Planable offers Feed, Calendar, List, and Instagram Grid views. Rella’s offers a calendar view, a Kanban-style board view, and an Instagram feed planner.
- Planable allows real-time comments, text suggestions, and internal-only feedback. Rella allows basic collaboration like content sharing, commenting, and approvals, but lacks annotation features and deeper permission controls.
- Planable offers fully customizable workflows. Rella does not support multi-step approvals or customizable approval chains.
- Planable includes AI support for writing captions and editing content. Rella’s AI features are yet to be launched.
Takeaway: Planable is a better option than Rella for teams needing more comprehensive collaboration features. It’s also better suited for managing multi-channel social media strategies.
2. Later – best for visual content planning
Later stands out through its visual content planning capabilities, making it a favorite for Instagram-focused teams. It offers content management features from planning and scheduling to analytics, plus link-in-bio pages and influencer management.
Key features:
- Visual planner: preview and rearrange your Instagram grid, ensuring a cohesive aesthetic.
- Multi-platform scheduling: plan and auto-publish content across all major networks.
- Media library: store, tag, and organize your photos and videos for easy access.
- Caption tools: Use AI-powered caption and hashtag recommendations to enhance engagement.
Pricing: Paid plans start at $16.67/month (paid yearly). There’s a 14-day free trial available.
Drawbacks: Later’s main focus is Instagram, so it might not be the best alternative to Rella for brands who don’t prioritize it.
3. Buffer – best for simple scheduling
Buffer simplifies social media scheduling for Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Google Business Profile, as well as Threads, Bluesky, Mastodon, Shopify, and Start Page. Its dashboard is intuitive, making it very beginner-friendly.
Key features:
- Multi-platform scheduling: schedule and publish content across top social media channels.
- AI Assistant: generate engaging post ideas and rewrite existing content.
- Visual planning tools: organize posts, track progress, and ensure timely publication.
- Team collaboration: allow users to work together with customizable roles and permissions.
Pricing: Buffer has a free forever plan for up to 3 channels and a 14-day free trial. Paid plans start at $5/month (paid annually).
Drawbacks: Analytics are only available for Facebook, Instagram, X, and LinkedIn, making it hard to run a complete social media strategy.
4. Hootsuite – best for social monitoring
Hootsuite has robust monitoring capabilities for staying on top of audience conversations and trends. While its dashboard can feel a bit clunky, it stands out with features like customizable streams, detailed analytics, and a strong publishing toolkit.
Key features:
- Social listening streams: monitor keywords, hashtags, and brand mentions in real time.
- Publishing tools: schedule and publish content to all major social networks from one dashboard.
- Analytics and reports: track performance with customizable reports and in-depth data.
- Team management: assign tasks, manage approvals, and control access with permission settings.
Pricing: Paid plans start at $99 per user/month (paid annually). There’s a 30-day free trial.
Drawbacks: Hootsuite isn’t great for collaborative work, lacking features like comments and annotations.
5. Sprinklr – best for social media teams
Sprinklr is suitable for large organizations that need advanced tools for managing multiple brands, markets, and channels. It goes beyond publishing, offering deep listening, paid media integration, and complex workflows.
Key features:
- Unified platform: manage publishing, engagement, listening, and reporting across channels.
- Advanced workflows: set up custom multi-level approvals and automate tasks.
- AI-powered insights: analyze audience sentiment, trends, and performance data.
- Paid media integration: plan and manage organic and paid content from one dashboard.
Pricing: Pricing is custom. You’ll have to contact Sprinklr directly for a quote.
Drawbacks: The interface can be overwhelming, and due to its complexity, it has a steeper learning curve.
6. Sprout Social – best for larger teams
Sprout Social is a solid choice for larger teams that need a robust solution for managing content, communication, and performance. It’s packed with features that support teamwork and social strategies.
Key features:
- Smart Inbox: brings all social messages to one place so you can reply faster and stay organized.
- Collaboration tools: assign tasks, manage approval workflows, and control access with custom roles.
- Advanced analytics: track what’s working with detailed reports and easy-to-read data.
- Social listening: monitor brand mentions and trends to see what your audience cares about.
Pricing: Paid plans start at $199 per seat/month (annually). There’s a 30-day free trial.
Drawbacks: Sprout Social is more focused on analytics and social listening than content creation.
7. Loomly – best for content inspiration
Loomly is a great pick for teams that often hit creative roadblocks. It offers daily post ideas based on trending topics and holidays, and also lets you add custom events. The built-in Hashtag Manager helps you find relevant tags, and the Canva integration makes designing visuals a breeze.
Key features:
- Daily post ideas: get content suggestions from trending topics and more.
- Hashtag Manager: discover relevant hashtags to boost your reach.
- Visual editing tools: edit images and videos or design using the Canva integration.
- Content library: store and manage all assets, templates, and notes in one centralized location.
Pricing: Paid plans start at $49/month (billed annually), and there’s a 14-day free trial.
Drawbacks: There are no engagement features and no unified social inbox.
8. SocialBu – best for smooth automation
SocialBu is a great alternative to Rella for anyone looking to save time on repetitive tasks. It’s focused on automation, making it easy to auto-post, reply, and generate content with AI.
Key features:
- Automation tools: auto-post from RSS feeds, set up custom workflows, and respond automatically to messages.
- AI content creation: write, complete, or repurpose posts quickly.
- Unified inbox: manage all comments and messages from one dashboard.
- Built-in analytics: track what’s working with performance insights and hashtag stats.
Pricing: Paid plans start at $15.8/month (billed annually). There’s a 7-day free trial.
Drawbacks: Collaboration options are basic, with no multi-level approvals or workflow customizations.
How to choose the right Rella alternative for your team
All of the Rella competitors in this list stand out in their own way, and some will be better suited for you than others, depending on your goals.
Here’s what to consider:
- Managed social platforms. Do you manage multiple Instagram accounts? Choose the tool with the best capabilities for the social networks your strategy is focused on.
- Team size and collaboration needs. Determine whether you’ll require complex role allocations and collaboration features.
- Approval workflow requirements. Establish the hoops content has to pass through before it can be published, and choose a tool that can accommodate your workflow’s complexity.
- Content planning features. Go for the Rella competitor that helps you plan your content efficiently.
Finding your ideal Rella alternative
A social media management tool can make your life much easier, but only if you choose the one that complements your brand’s goals. While Rella offers some content creation features, there are areas where it lacks functionality.
I’ve presented 8 Rella alternatives suited for a variety of users and use cases. Now, it’s your turn to assess your needs and figure out which one to use.
For teams needing robust planning, collaboration, and approval workflows across multiple networks, Planable is the perfect alternative to Rella. If you want to put it to the test, start the free trial today.
Stumbled upon content writing when trying to put her love of writing to good use 4 years ago and never left. Dabbles in social media marketing. Loves that scrolling on Instagram and TikTok is considered work research.
