Zoho Campaigns is a popular email marketing platform, especially for businesses already using Zoho’s ecosystem of tools. However, not every company finds Zoho Campaigns to be the perfect match. Some struggle with limited AI-driven personalization, others feel restricted by its design flexibility, and many look for better pricing or stronger deliverability features. This is why exploring Zoho Campaigns alternatives is important for businesses that want to improve results, scale campaigns, and access more advanced automation. In this guide, we’ll cover the nine best Zoho Campaigns alternatives, highlighting their strengths, use cases, and how they compare to Mailsoftly’s AI-powered email automation.
For a broader look at different platforms, you can explore our full guide on free email marketing services to see how these alternatives stack up.
What is Zoho Campaigns?
Zoho Campaigns is an email marketing and automation tool designed to help businesses send newsletters, automate follow-ups, and manage subscribers. Since it integrates easily with Zoho CRM and other Zoho products, it’s attractive for existing Zoho users. However, when it comes to personalization, deliverability, and modern automation workflows, it sometimes falls short compared to newer or more specialized platforms. Businesses that outgrow Zoho Campaigns often need more advanced automation features, better customer support, and higher-quality templates. This is where Zoho Campaigns alternatives become essential.
Why do businesses search for Zoho Campaigns alternatives?
There are several reasons companies move away from Zoho Campaigns and try competitors. Many feel limited by its basic personalization tools and seek platforms with more advanced AI features. Others want scalable automation that supports complex customer journeys. Some businesses need multi-channel capabilities such as SMS or WhatsApp alongside email. Design-focused brands may want more elegant templates, and price-sensitive companies may find Zoho Campaigns less competitive at certain subscriber tiers.
How do Zoho Campaigns alternatives compare?
Here’s a quick comparison table to visualize the strengths of different Zoho Campaigns competitors.
ToolBest ForUnique FeatureEase of UsePricing LevelMailsoftlyAI-powered automationAI personalization & deliverabilityVery EasyAffordableMailchimpLarge integrationsMarketing ecosystemMediumExpensiveConstant ContactSMBs & eventsEvent tools & CRMEasyMid-rangeActiveCampaignAdvanced workflowsDeep CRM featuresMediumMid-rangeMoosendStartups & small teamsAffordable automationEasyLowGetResponseAll-in-one marketingWebinar integrationMediumMid-rangeCampaign MonitorDesign focusElegant templatesEasyMid-rangeBrevo (Sendinblue)Multi-channel marketingSMS + Email campaignsMediumLowHubSpotEnterprise solutionsCRM + marketing hubMediumHigh
What are the 9 best Zoho Campaigns alternatives?
1. Mailsoftly – Best AI-powered Zoho Campaigns alternative
Mailsoftly is designed for businesses that want to use AI to create smarter, faster, and more effective campaigns. Unlike Zoho Campaigns, it focuses heavily on deliverability, domain reputation, and AI personalization. With Mailsoftly, users can generate email templates in seconds, set up automation workflows across email and SMS, and access hands-on support for migration and setup. Mailsoftly is especially valuable for small businesses and agencies because it offers affordable pricing, granular analytics, and a level of support that makes users feel like they are the only customer.
Key strengths of Mailsoftly:
- AI template generation
- Deliverability and authentication focus
- Free migration and onboarding support
- Flexible automation workflows
2. Mailchimp – Best for integrations and marketing ecosystem
Mailchimp is one of the most well-known email marketing platforms and often considered the default starting point for many businesses. It offers a large integration library, a wide range of templates, and predictive analytics. For companies that need a tool that connects with hundreds of other apps, Mailchimp remains strong. However, its pricing becomes steep as contact lists grow, and some users find its automation features less flexible compared to Mailsoftly or ActiveCampaign.
3. Constant Contact – Best for SMBs and event-based marketing
Constant Contact is an alternative that caters to small and medium-sized businesses that rely on email for event promotion, newsletters, and audience engagement. It stands out with its event management features, social media integrations, and straightforward email editor. While easy to use, it doesn’t offer the same depth in AI personalization or automation as newer tools.
4. ActiveCampaign – Best for advanced automation workflows
ActiveCampaign combines email marketing with CRM, making it ideal for businesses that want to deeply map customer journeys. Its automation builder allows for advanced workflows, segmentation, and personalized customer experiences. However, it requires a learning curve, making it better suited for teams with marketing experience rather than beginners looking for simplicity.
5. Moosend – Best budget-friendly Zoho Campaigns alternative
Moosend offers strong email automation capabilities at a very competitive price. It includes a drag-and-drop editor, customizable workflows, and personalization options. For startups and small businesses looking for an affordable entry point into automation, Moosend is a solid option. That said, it lacks some of the AI capabilities and advanced deliverability features that Mailsoftly provides.
6. GetResponse – Best for combining webinars and email
GetResponse differentiates itself by offering webinar hosting directly within the platform. For businesses that run online workshops or presentations, having webinars and email automation in one place can be very convenient. It also includes sales funnel builders and advanced automation. While it is a strong all-in-one tool, companies not using webinars may find it more complex than needed.
7. Campaign Monitor – Best for design-focused brands
Campaign Monitor is known for its elegant templates and visually-driven email campaigns. For businesses that prioritize design and branding, this platform provides an easy way to create beautiful, on-brand emails. Its segmentation and analytics are solid, but it does not include as many advanced CRM features or AI-driven tools as Mailsoftly or ActiveCampaign.
8. Brevo (formerly Sendinblue) – Best for multi-channel marketing
Brevo stands out as a Zoho Campaigns alternative because it combines email with SMS and transactional messaging. It’s especially useful for businesses operating in international markets or e-commerce where transactional emails and SMS play a big role. Brevo is also competitively priced, making it accessible for smaller businesses. However, some advanced AI personalization and analytics features are still limited.
9. HubSpot – Best enterprise-level Zoho Campaigns alternative
HubSpot’s marketing hub is an enterprise-ready solution that integrates deeply with its CRM. For larger companies that want to centralize sales, marketing, and service in one place, HubSpot provides a powerful suite of tools. Its automation, analytics, and customer journey tracking are extensive, but its cost is high, making it less practical for smaller businesses.
How does Mailsoftly compare to Zoho Campaigns?
When comparing Zoho Campaigns to Mailsoftly, three areas stand out clearly. Mailsoftly allows users to instantly generate templates tailored to their audience with AI personalization, while Zoho Campaigns offers more basic personalization. Mailsoftly also includes authentication and reputation management features to ensure emails land in inboxes, a critical factor that Zoho Campaigns does not emphasize as strongly. Finally, with free migration, onboarding, and campaign setup assistance, Mailsoftly helps businesses succeed from day one. For small and medium businesses that want results quickly, Mailsoftly is often the smarter choice.
FAQ about Zoho Campaigns alternatives
1. What is the best free alternative to Zoho Campaigns?
Both Mailchimp and Mailsoftly provide free versions, but Mailsoftly stands out with AI-driven features that go beyond basic email.
2. Which Zoho Campaigns alternative is best for automation?
ActiveCampaign and Mailsoftly are top choices for automation, with Mailsoftly being more beginner-friendly.
3. What’s the most affordable Zoho Campaigns competitor?
Moosend and Mailsoftly both offer budget-friendly plans for small businesses.
4. Can I migrate from Zoho Campaigns to another tool easily?
Yes, many platforms, including Mailsoftly, offer free migration support.
5. Which alternative is best for multi-channel campaigns?
Brevo and Mailsoftly are strong options because they support both email and SMS campaigns.
TL;DR
Zoho Campaigns is solid but lacks advanced AI personalization and strong deliverability features. The nine best alternatives are Mailsoftly, Mailchimp, Constant Contact, ActiveCampaign, Moosend, GetResponse, Campaign Monitor, Brevo, and HubSpot. Mailsoftly stands out as the best choice for AI email automation, deliverability, and hands-on support. Businesses should choose based on budget, automation needs, and whether they require multi-channel marketing.
Author
Didem Kiran
Didem is a Business Development Specialist at Mailsoftly, based in San Ramon, California. She has focused on building partnerships and helping businesses grow with AI-powered email and marketing automation. She enjoys sharing insights on email automation and customer engagement strategies.
