Pinterest Is Cozying up to Retailers With a Tool To Track Ad Performance
Pinterest wants to play a bigger role in retail media.Gabby Jones/Bloomberg via Getty Images
The visual-heavy platform is rolling out a tool called Pinterest Media Network Connect that allows advertisers and retail media networks to better see if Pinterest ads drive sales.
The self-service tool pulls in a retailer’s audience, conversion data, and product catalogs. Julie Towns, vice president of product marketing and product operations at Pinterest, said that the new retail media tool aims to help brands manage and run their own Pinterest campaigns using retail data.
Advertisers first set up Pinterest campaigns that link back to a retailer’s ecommerce site. Advertisers can then track metrics like return on ad spend and clicks.
Lauren Johnson
Lauren Johnson is Adweek’s deputy editor of commerce, where she runs Adweek’s retail and influencer marketing coverage. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek.
