Abita turned to NIQ’s Byzzer™ platform, integrating it with their existing iDig system to unlock a comprehensive view of the market.
“The speed and granularity of the data were game-changers,” Basile explains. “We could finally understand what was happening in our market—down to pack size, style, and retailer—especially in our core region.”
Now, Basile uses Byzzer to stay ahead of the curve—tracking overall brand performance, evaluating new product launches, and monitoring weekly share data to spot competitive shifts. To stay proactive, he set up Byzzer Alerts: automated notifications that flag changes in performance for Abita and its competitors, enabling quick, strategic responses.
Byzzer enabled Abita to:
- Analyze weekly share trends and competitive shifts
- Identify high-performing styles and pack formats
- Support distributor partners with targeted data
- Build compelling sell sheets for retail pitches
- Inform internal education and strategic planning
