A new product launch can make or break a business. Too often, collaboration between functional area teams is lacking and leads to a failed launch. A study of 880 managers found that less than 50 percent of managers intentionally collaborated on strategy development with their colleagues in other areas. A whopping 65 percent admitted they had no idea what the other functional area strategies were within their own organization!
Watch this 2-minute video from the StrategyMan Learning System, an online Strategic Thinking Certification course, and see which Anti-Strategy Squad tactics are challenging your team from having greater success with product launches.
For more information on developing effective product launch strategies with best-in-class collaboration, check out these resources:
StrategyMan Strategic Thinking Course: https://www.strategyskills.com/best-sellers/online-courses/
StrategyMan Book: https://tinyurl.com/StrategyMan-book
Click on the video below to watch the 2-minute video:
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