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What are some of the particular challenges you face in designing emails for the security/biometrics space?One major challenge is explaining what CLEAR is and how our service works, as biometric security is still a relatively new concept for consumers. There’s always a layer of demystifying biometrics, since that word alone can be intimidating. So we soften language and speak more to the CLEAR experience.There’s also the challenge of striking a balance between portraying ourselves as a secure biometric company and creating a fun, light-hearted email experience that’s compelling to our audiences. To find that equilibrium, we hold our emails to…
Google has released the Google Ads Remarketing tag for server-side tagging in Google Tag Manager. Functionally, it’s remarkably similar to the Conversion Tracking tag they released previously. In fact, you should go ahead and read that article first, so that you have an understanding of how Google Ads tracking works through Server containers! Follow this link to read the official documentation. In this article, I’ll walk you through how to set things up, and I’ll also provide an overview of how it works. X The Simmer Newsletter Subscribe to the Simmer newsletter to get the latest news and content from…
In today’s labor market, hourly employees expect transparency, flexibility, and a sense of control over their work lives. Competitive wages are important, but they’re no longer enough to keep employees engaged and committed. Legion’s 2025 State of the North American Hourly Workforce report reveals just how high the stakes are: 61% of hourly workers cite schedule flexibility as their top non-wage priority 40% of Gen Z workers say on-demand pay is a deciding factor in accepting a job These aren’t perks—they’re expectations. Workforce management tools help businesses increase retention by improving scheduling flexibility, communication, and employee wellness. Let’s explore how…
The spirit market is growing in China, and mixology has become a trend that’s been popular on social media platforms. The revenue of alcohol sold in supermarkets and convenience stores in China amounts to USD 205.7 billion as of July 2025, compared to the alcohol revenue generated in restaurants and bars, which is USD 119.2 billion. Despite the widespread e-commerce channel, grocery store sales appear to be the more popular choice among younger consumers due to the spontaneous nature of DIY (do-it-yourself) drinks. China’s spirit market has been driven by premiumization, a growing middle class, and social media trends.Download our…
The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here!) Jump to: We Are Teachers FREE PRINTABLE WORKSHEETS Persuasive Writing Bundle Get free printable copies of many of these persuasive writing examples, as well as a roundup of worksheets to help students…
Company: Facebook CEO: Mark Zuckerberg Year founded: 2004 Headquarter: Menlo Park, California, USA Number of Employees : 74,067 Type: Fully-Owned Brand (Meta Platforms, Inc.: META) Market Cap (META: Jul 2025): $1.77 Trillion Annual Revenue (META: 2024): $164 Billion Profit | Net Income (META: 2024): $62.36 Billion Products & Services: Social Networking | Social Media Advertising | Text, Video, & Audio Communication | Virtual Reality Platforms | Business & Developer Tools | Marketplace Competitors: TikTok | X (formerly Twitter) | Instagram | Snapchat | LinkedIn | Pinterest | YouTube | Telegram | Discord | Minds | Vero | Diaspora | Reddit | Mastodon | WhatsApp…
What You’ll Learn: Why many SMBs believe in AI—but still hesitate to invest deeper. Typical ROI mistakes in early AI adoption. The five key themes shaping AI decision-making in small businesses. How WSI helps simplify, humanize, and streamline AI integration. Why pilot programs and quick wins work best. How ethical, human-first AI builds trust and drives smarter results. AI is rapidly reshaping how people search, shop, and decide—especially with the rise of AI Overviews, ChatGPT Search, and Bing Copilot. These technologies are rewriting digital visibility and forcing SMBs to rethink how they attract, convert, and serve customers. But here’s the…
iGaming affiliate marketing represents one of the most lucrative verticals in the digital marketing ecosystem. Its popularity is… The post What is iGaming Affiliate Marketing? A Complete Guide appeared first on Voluum Blog.
Consider sharing with your audienceReading Time: 6 minutes It’s fair to say that the continual refinement of AI has generated a fair amount of debate, and in many cases, fierce argument. However, as business leaders embrace AI and its various functions (a topic we explore in heavy detail here), it’s easy to see a false binary forming, that of either running a “human business” or one seemingly entirely dictated by the whims of the large language models. But this is a false dichotomy, and should not be framed in such a light. While it’s true that companies still wish to…
The U.S. markets have witnessed a new chapter in crypto investing with the debut of its first Dogecoin (DOGE) exchange-traded fund (ETF), DOJE. Launched by REX-Osprey, the ETF provides a regulated avenue for investors to access exposure to Dogecoin without directly holding the crypto asset. From what is understood, its entry highlights the growing recognition of digital assets in traditional finance and reflects the continued push to diversify investment products around popular tokens. At the time of writing (September 23, 14:05 PM IST), DOGE was trading at around $0.2414, having a roughly $36.46 billion worth market capitalization and a 24-hour…