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Recently, some members of our North America team attended The Quirk’s Event in New York – one of the largest gatherings of research and marketing professionals in North America. Dan Attivissimo and Taylor Wray recap their thoughts and reflections from the event below. Thinking about the many insightful discussions and presentations we engaged in at this event, we found ourselves constantly coming back to three overarching themes or takeaways, which we think are relevant for researchers and marketers working in all specialties and industries, today. 1. AI as a Research Partner It was no surprise to us that…
Stay updated on the latest news, advancements, and changes that are shaping the textbook and academic authoring industry with our bi-weekly Industry News Round-Up. Have an item to share? Email Sierra.Pawlak@TAAonline.net.Please note that all content on this site is copyrighted by the Textbook & Academic Authors Association (TAA). Individual articles may be reposted and/or printed in non-commercial publications provided you include the byline (if applicable), the entire article without alterations, and this copyright notice: “© 2024, Textbook & Academic Authors Association (TAA). Originally published on the TAA Blog, Abstract on [Date, Issue, Number].” A copy of the issue in which…
Ethereum co-founder Vitalik Buterin has indicated that low-risk decentralized finance (DeFi) systems could provide the network with sustainable revenue. He compared their role to Google Search, which funds many of Google’s other projects through advertising income.In a blog post on Saturday, Buterin explained that stable returns from blue-chip protocols could anchor Ethereum’s economy. He pointed to lending platforms such as Aave, where rates for stablecoins like USDT and USDC sit at around 5%. Higher-risk tokens, by contrast, offer yields above 10%. According to Buterin, these dependable income streams could support Ethereum’s broader ecosystem without undermining its principles.Buterin suggested that Ethereum…
The endless “brand awareness vs sales activation” debate is rather like arguing whether it’s better to eat breakfast or dinner. They’re both important meals. They just work on different timeframes and satisfy different hungers.In marketing circles, there’s a lot of talk right now about two particular strands of execution “brand awareness” marketing, vs. “sales activation” marketing. If you’re unfamiliar with these two terms, allow me to shed a glint of light on the subject. Contrary to what many people think brand awareness marketing is not a mood board, a color palette, and a logo. It’s the work of building what…
On episode 324 of PPC Live The Podcast On the latest episode of PPC Live: The Podcast, host Anu Adegbola sat down with PPC consultant Adrienne Shaver to talk about something every marketer experiences but few openly admit: messing up. Adrienne, who helps B2B SaaS and B2B brands grow through a mix of PPC, SEO, and AI-driven strategies, didn’t shy away from sharing some of her biggest early mistakes—and how they became the foundation for her career growth. From Efficiency to Oversight Adrienne’s story starts in the world of SEO, where she managed content for more than 80 clients at…
Rachel (31) and Pierre (42) have been together for four years, building a loving and stable life in Brooklyn. But one issue is holding everything back: Pierre’s $60,000 in debt from a failed business he started to support his family. His plan is to wait it out, hoping the problem disappears. But Rachel is unwilling to move forward towards marriage until there’s a plan in place. To her, his passive approach feels like a warning sign for their future together. Can Ramit help them face the reality of this debt, make a plan, and build a shared vision? In this…
Advertisement     Cardano’s ADA and leading memecoin DOGE, two notable Altcoins recording losses, are poised to close the year on a bullish note. Although both assets are trading under the $1 price mark at report time, key fundamental market factors suggest both assets could potentially hit $1 in the long term. When will Cardano (ADA) smash $1? Cardano’s ADA is the 10th most valued crypto asset by market cap, with 8.42% worth of year-to-date gains attained. While ADA is far away from its previously attained all-time high of $3.0992, the asset is not far away from smashing the…
But what makes medical data annotation so vital in healthcare AI? This blog will unpack everything you want to explore, from foundational concepts to advanced practices of this crucial process. What is healthcare data annotation? Medical data annotation is a process of labeling healthcare data to make it understandable and usable for artificial intelligence (AI) and machine learning (ML) models. It involves tagging key features (e.g., diseases, organs, anomalies, patient attributes, time-series events) so algorithms can learn patterns, make predictions, and support clinical decision-making. What makes it crucial? Context-aware – It allows capturing information related to a patient’s age, history,…
Have you ever found yourself looking at an email campaign report, but the numbers didn’t add up? For example, the opens and clicks looked phenomenal, but the conversions and sales didn’t follow? At GetResponse, we’ve experienced this firsthand. Both with our own email campaigns and the ones we’ve run advertisements in. Even if the report said we’ve achieved an open rate of 40% and a CTR of 5% we knew the landing page would only see a portion of that traffic. The uncomfortable truth? A significant portion of those “engaged” subscribers aren’t customers at all – they’re bots. Something we’ve…
Marketers are constantly searching for the solution to the common problem: “How do I increase productivity output without increasing my workload at the same rate?” Google’s newest answer is AI Max for search campaigns. In this blog post, we’ll explore what AI Max is, how to enable it, best practices for testing and implementation and the results you might expect from using it. What Is AI Max? Google describes AI Max as an “AI-powered suite of settings to enhance your existing search campaigns.” It offers increased transparency and control, helping you drive higher performance and tailor ad serving at scale.…