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The potential of artificial intelligence (AI) and automation in Human Resources and recruitment is immense. From streamlining hiring processes to enhancing employee engagement, these technologies promise increased efficiency, reduced costs, and improved workforce management. However, implementing AI in HR and recruitment isn’t without challenges. Studies show that a large percentage, 85% of AI projects fail to deliver on their promises. One of the primary reasons for these failures? Poorly chosen AI and automation use cases. Simply applying AI to a problem isn’t a magic solution. As with any emerging technology, it’s crucial to focus on areas where AI and automation…

Organizations that obsess over revenue growth hinder their long-term success by neglecting customer goals, failing to meet buyer expectations, and distorting their teams’ incentives and behaviors. To address this problem, companies must acknowledge that buyers now control the buying journey, and transform their revenue process to prioritize buyer value and align marketing, sales, and customer success teams. This revenue process transformation enables organizations to achieve sustainable growth by putting the customer first and creating meaningful interactions throughout an opportunity lifecycle. Forrester’s B2B Summit EMEA — October 6–8 in London, UK — offers a concentrated grouping of revenue process transformation (RPT)…

When I sat down to write this post, I knew I wanted to provide you with a handful of interesting choices for Death of a Salesman essay topics, but I admit that when it came time to get started, I was stumped.Sure, I had one or two excellent topic ideas, but after that, I had to dig a little deeper to think of more creative and interesting options.Why am I telling you this? I want to remind you that even those of us who write about writing can struggle to get the creative juices flowing.So if you’re frustrated because you can’t…

Contrary to broader expectations that cryptocurrencies would rally in the event of a rate cut by the Federal Reserve, the market has witnessed almost no reaction since the Federal Open Market Committee (FOMC) meeting ended. Analysts at the market research firm Santiment already predicted that a rate cut larger than 25 basis points (bps) could trigger a big breakout. On the other hand, a non-rate cut outcome was expected to lead to a chaotic pullback. Neither scenario has played out, but analysts believe it is still too early to draw conclusions. Fed Finally Cut Rates On Wednesday, the Fed cut…

In today’s fast-paced business environment, there are only three ways to approach your work: Winging it – no plan, just reacting to what comes your way. Tactical – highly active, but focused only on short-term execution. Strategic – deliberate, thoughtful actions tied to long-term value creation. In the video below, I explore each of these approaches and share the most common warning signs that your team may be stuck in tactical mode — the danger zone that lies between aimlessness and true strategy. Here’s one: You’re constantly busy but not getting ahead. That’s a tactical trap. The cost of being…

I am heading back to Las Vegas. It’s the first time since late January 2020 that I have visited and my first time without being a part of Affiliate Summit. From 2005 through 2020, I was in Las Vegas every year, sometimes multiple times. But this time it is different. I am going to have some friends, learn some things, make some memories and deals, and do absolutely no conference stuff. I am excited to not have all of that pressure on me this time and to be able to take more time to enjoy the city. In a decade…

The price of Ethereum had quite a rough performance over the past week, falling from its usual range above the $4,600 level to below $4,500. Despite the injection of bullish momentum into the market by the US Federal Reserve’s interest rate cut, the “king of altcoins” failed to sustain its rally back to the $4,600 region. According to the latest on-chain data, the Ethereum price could be gearing up for an even longer time in the cold, as investors seem to be turning away from the second-largest cryptocurrency by market cap. The question, though, is how deep the price of…

Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure Growing institutional adoption is the main drive behind Solana’s performance over the past month. $SOL is currently up 29.54% over the last 30 days and the momentum hasn’t died out yet. The token trades at $239 at the time of writing, after consolidating its position around the $240 threshold. This performance is the direct result of growing institutional buys from major companies like Forward Industries, which now holds over 6.8M $SOL, valued at over $1.65B. The Solana frenzy realistically started in October, 2024, when $SOL started pumping…

Today in crypto, Nasdaq-listed Flora Growth will rebrand to ZeroStack after raising $401 million to support 0G, the Changpeng Zhao-backed YZi Labs grows stake in stablecoin issuer Ethena. Meanwhile, Bitcoin mining difficulty hits new all-time high.Cannabis firm Flora Growth launches $401M treasury backing Zero GravityNasdaq-listed cannabis firm Flora Growth has launched a $401 million treasury initiative to back Zero Gravity (0G), a blockchain project focused on powering decentralized AI infrastructure.The move comes through a private placement deal combining $35 million in cash with $366 million in in-kind digital assets, primarily denominated in 0G tokens. As part of the transaction, Flora…

Key Takeaways Email marketing regulations vary significantly across countries, with major laws including can spam act (US), general data protection regulation (EU), canada’s anti spam legislation (Canada), and CCPA (California) Obtaining explicit consent before sending marketing emails is mandatory in most jurisdictions, with penalties ranging from $2,500 to $50,000+ per violation All marketing emails must include clear sender identification, valid physical postal address, and easy-to-use unsubscribe link mechanisms Cross-border email marketing requires compliance with multiple jurisdictions simultaneously, making legal consultation essential for global campaigns Regular compliance audits and documentation of consent records are crucial for…