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After a whirlwind first half of 2025, one message stands out: AI has moved from experimental to essential. This shift has been highlighted across major industry events throughout the year (as noted in our recent (Google + Adswerve Insider Briefing). And just like the leaves are changing colors, so too are the strategies that shape marketing success. To help you stay ahead, here are three key AI trends to watch as you move through your fall campaigns, into the holiday season and beyond. 1. AI Is Reshaping Search AI search tools and features are changing the way consumers discover information. User paths are…

Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form content creation and proofreading and editing on a daily basis. I am not foreign to these challenges. But even a business must make a myriad of adjustments and investments to hire top-quality talent, adhere to SEO guidelines, and offer top-notch marketing material.  According to G2’s state of software report, more than 60% of AI writing assistant users see ROI within 6 months, making it one of the fastest categories in terms of buyer profitability.With best AI writing generators, content creators (like me) don’t have to be…

Are you tired of renting your content to big tech like Google? Google owns YouTube. Today, content creators are shifting their focus to own video distribution and take back control. Check out the top YouTube alternatives that truly allow you to own your content.10. PeerTubePeerTube is an open-source, decentralized video-sharing platform that prioritizes user privacy and control. Unlike mainstream sites relying on algorithms to dictate viewer content, PeerTube allows individuals to create and manage their own instances, essentially running a “mini YouTube” suited to specific audiences or interests.Key features of PeerTube include:Ad-free environmentEnhanced user privacyUser-controlled content discoveryOpportunity to foster niche…

Consider sharing with your audienceReading Time: 5 minutes Ever finish a video interview and think, “Now what?” You know there’s a blog post hiding in there somewhere, but the idea of rewatching the whole thing and typing it out line by line feels like a chore you didn’t sign up for. Do you really have an extra two hours to spare just to get a rough draft? Probably not.  Why drag it out when there’s a faster way to get from conversation to content? This blog discusses how artificial intelligence transcription tools help you turn raw video interviews into blog…

Business automation platform, Integration of RPA, NLP, AI, Web App integrated into one platform Model-based or generative AI Autonomous, plans and executes tasks independently Developers, automation teams Data scientists, AI specialists Advanced developers, AI teams Rapid application and workflow development Automating complex business processes and repetitive processes Data interpretation, classification, content generation Independent execution of entire work chains Microsoft ecosystem, over 1,000 connectors UiPath Connectors, ERP, UI, API-level integrations API-based or LLM/ML model Multiple systems simultaneously, often interface-free Drag & drop, Power Apps, Power Pages UiPath Apps, Studio Web, UI robots Often an interface, form, or chatbot Chat or CLI-based,…

Next-generation intervention cardiology represents a game-changing approach to treating complex cardiovascular diseases. Leveraging robotics, AI-driven imaging, and minimally invasive catheter-based techniques, this emerging field is revolutionizing the management of conditions such as coronary artery disease, structural heart defects, and valvular disorders. By moving away from open-heart surgery and embracing precision-guided, patient-centric therapies, next-generation intervention cardiology promises faster recovery times, fewer complications, and improved patient outcomes—a combination that’s driving massive market growth worldwide. Market Outlook: Strong Growth Ahead According to the latest BIS Research report, the global next-generation intervention cardiology market is set to reach $46.8 billion by 2035, expanding rapidly…

Beyond the Science of Reading: Connecting Literacy Instruction to the Science of LearningBy Natalie Wexler(ASCD, 2025 – Learn more) Reviewed by Melinda Stewart In Beyond the Science of Reading: Connecting Literacy Instruction to the Science of Learning, Natalie Wexler presents a critical examination of how the science of reading has reshaped our understanding of literacy acquisition and just as importantly, how it has been misapplied in classrooms across the United States. As an experienced journalist and education advocate, Wexler dives deep into the gap between academic research on reading and the way literacy instruction is often delivered in schools. Her…

This article is for small business owners who want to their agency accountable, cut wasteful spending, and focus for profitability. Learn crucial Paid Per Click metrics and how to align your audience, ads, and landing pages for maximum conversions. This is not your typical how to guide to conduct a Google Ads Paid Per Click audit; those are too technical and difficult to follow.  This is about developing a curious and strategic mindset: an audit can be easy if you ask the right questions.The ROI for Google Paid Per Click /Search Engine Marketing Ads is ThereGoogle paid search advertising, also known as search engine marketing…

Help! I’m taking part in the 31st Annual Austin Marathon Gives to raise money for Soccer Assist, who do great work for a cause that’s very close to my heart. The organizational mission of Soccer Assist is to help underserved, deserving youth (ages 7-11) participate in well-organized soccer leagues. In doing so, their collective goal is to add to, diversify, and strengthen the players and families involved in the “Beautiful Game” in the Austin community. If you are able, please donate to Soccer Assist in my fundraising project on GivenGain – this is my second year doing it and I…

We know that great customer engagement translates into great customer experiences, which leads to happier, loyal customers who not only spend more, but also become great brand advocates. And a great way to achieve a superior level of engagement, is by prioritising and constructing an omnichannel customer engagement hub (CEH).In short, an omnichannel CEH is a technology stack made up of platforms that are able to work in unison with each other to provide relevant, personalised, consistent, digital experiences across all channels.Customer communication has an important role to play in the engagement hub, but where should it fit in?In order…