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This article is for small business owners who want to their agency accountable, cut wasteful spending, and focus for profitability. Learn crucial Paid Per Click metrics and how to align your audience, ads, and landing pages for maximum conversions. This is not your typical how to guide to conduct a Google Ads Paid Per Click audit; those are too technical and difficult to follow. This is about developing a curious and strategic mindset: an audit can be easy if you ask the right questions.The ROI for Google Paid Per Click /Search Engine Marketing Ads is ThereGoogle paid search advertising, also known as search engine marketing…
Help! I’m taking part in the 31st Annual Austin Marathon Gives to raise money for Soccer Assist, who do great work for a cause that’s very close to my heart. The organizational mission of Soccer Assist is to help underserved, deserving youth (ages 7-11) participate in well-organized soccer leagues. In doing so, their collective goal is to add to, diversify, and strengthen the players and families involved in the “Beautiful Game” in the Austin community. If you are able, please donate to Soccer Assist in my fundraising project on GivenGain – this is my second year doing it and I…
We know that great customer engagement translates into great customer experiences, which leads to happier, loyal customers who not only spend more, but also become great brand advocates. And a great way to achieve a superior level of engagement, is by prioritising and constructing an omnichannel customer engagement hub (CEH).In short, an omnichannel CEH is a technology stack made up of platforms that are able to work in unison with each other to provide relevant, personalised, consistent, digital experiences across all channels.Customer communication has an important role to play in the engagement hub, but where should it fit in?In order…
One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to split an incoming stream into multiple different endpoints. Since the demise of customTask for Universal Analytics (Rest In Peace!), there hasn’t really been a solid, officially supported way of splitting a single GA4 stream into multiple endpoints. This is useful in case you want to create a “global rollup” property that combines data from multiple local sites, for example. With server-side Google Tag Manager, this has been quite easy to achieve. You just need to create multiple GA4 tags in…
But we’re not talking about randomly changing button colors or headline text. That’s not strategy—that’s just guessing.A real CRO strategy is a systematic approach to boosting how many site visitors take meaningful action. And the payoff? It’s massive. We’re talking about squeezing more value from your existing traffic without spending another dime on ads.Think about it:If your conversion rate jumped even 1%—how much more potential revenue would that mean for your business? Depending on your traffic volume and how valuable each conversion is, we could be talking thousands of added revenue from the exact same ad investment.The best part?You already…
Vicky Parry 11th Sep 2025 Reading Time: 3 minutes When you’re looking for ways to make quick money in the UK, it’s easy to think of online surveys or selling clothes — but did you know you could turn old junk metal into fast cash? Scrap yards pay the same day, and many even transfer money to your bank within hours. That’s why Vicky Parry, MoneyMagpie’s go-to expert on creative money hacks, is here to show you how selling scrap metal can be one of the fastest ways to make money from home. Why Scrap Metal Is a Fast Way…
If you’re wondering how to reset your creativity without leaving home, you’re in the right place. You don’t have to pack a bag or book a flight to take a real break. Honestly, some of the best getaways I’ve ever had didn’t involve TSA lines or checking into a hotel. They were quiet moments right at home, built from the things that bring me joy—books, tea, playlists, and a little space to breathe. This summer, I’m leaning into the kind of escape that restores rather than exhausts. No jet lag required. Here’s how I reset my creativity when life (or…
Digital Workforce Services PlcCompany announcement July 18, 2025 at 8.00 a.m. EETHalf Year Financial report, January 1 – June 30, 2025 (unaudited)Unless otherwise stated, the comparison figures provided in parentheses refer to the corresponding period of the previous year.Continuous Services revenue grew by 8% in the first half, profitability improved in the second quarterThe effects of the cost-saving measures implemented in the first quarter resulted in improved profitability in the second quarter. The company’s continuous services continued to grow. The revenue from professional services decreased in the first quarter due to the impact of a few large individual projects. The…
By Ken Donaven, Partner Price Sensitivity research explores how customer demand or willingness to purchase shifts in response to changes in price. While the term is often used interchangeably with price elasticity, it’s helpful to distinguish the two: Price elasticity is a strict economic formula: the percentage change in demand divided by the percentage change in price. It is observable data that shows trends and directional movement. Price sensitivity, as studied in market research, refers more broadly to how customers’ purchase intent changes when price points vary. For most organizations, understanding price sensitivity is less about formulas and more about…
Over 60,000 students have benefited from the math program built on how the brain naturally learns A new analysis shows that students using ST Math at Phillips 66-funded schools are achieving more than twice the annual growth in math performance compared to their peers. A recent analysis by MIND Research Institute, which included 3,240 students in grades 3-5 across 23 schools, found that this accelerated growth gave these schools a 12.4 percentile point advantage in spring 2024 state math rankings. These significant outcomes are the result of a more than 10-year partnership between Phillips 66 and MIND Research Institute. This collaboration has brought ST Math, created by MIND Education, the…