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Welcome back to The Workaround. I’m Bob 👋You’re in good company with fellow entrepreneurs and innovators who follow my stories from a career in tech startups and corporate innovation.I’m here to make you think, smile, and discover a shortcut to success or a trap to avoid.Listen by hitting the play button above or using your favorite podcast app. Or listen and watch on YouTube.I’m pretty sure everyone reading these words has been part of a company that sells something.But have you ever thought about the ethics or morals of what you sell and who you sell to?Of course you have!…

In April 2003, I attended an affiliate marketing event on a cruise ship out of Miami. This was the third year it took place on a ship after an inaugural version on land. Over those years, I met Missy Ward at these events and became conference friends. While sitting at a bar on the ship in 2003, we realized we were both unhappy with the event’s direction. We had provided much help to make it happen, and I was the top affiliate referring attendees. The last straw for me was when the organizer got up in front of the crowd…

code so your audience doesn’t have to listen to a lot of nonsense.To hear an example of what an email sounds like with and without this fix check out this post by Email on Acid. You can also test this out this yourself with a screen reader. Popular screen readers are JAWS and Window-eyes. Windows also has its own built-in screen reader called Narrator and MacOS has VoiceOver.2. Make sure your has an alt attribute!Sometimes text in images is an unavoidable situation. Whether it be to illustrate a design or because strict brand guidelines call for certain fonts to be…

Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data. This is critical in an evolving privacy and technology landscape, where marketers have to rethink their approach to measurement in order to keep getting the insights they rely on. Today we’re introducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, actionable reporting and new integrations.Make the switch now to Google Analytics 4 with helpful solutionsEarlier this year we shared that we will…

Ject! | Seth’s Blog We spend a lot of time responding and reacting to the throws of others. Ejected, rejected, projected, interjected… No one dejects you, of course, but it’s easy to feel dejected. Perhaps this is a good moment to take initiative, which is rarely given on its own. No one is coming to pick you. Today’s a great day to pick yourself. We’ve built a circle of reactions about the latin word for ‘throw’ but we rarely say the word itself. When we ject on behalf of others, creating possibility and connection, the effort pays…

Living paycheck to paycheck is no joke. My family has been there, and we don’t ever want to go back to that situation. The truth is: You can stop this situation from re-occurring. You can stop living paycheck to paycheck and save money now. Seriously: A better way of living is to live freely without regard to when your next paycheck is coming in. This is no easy feat, however. There are a ton of people who live such a lifestyle even when they try their best to get out of such a situation. This doesn’t have to be you.…

Can we stop doing this? I understand why you’re doing it. I used to do it, too. But it’s time to move on from general remarketing. Let me explain… What is General Remarketing? Remarketing is when you create custom audiences to target people who are already connected to you in some ways. But it’s important to differentiate general remarketing from a more hyper-targeted remarketing. General remarketing is when you create custom audiences to isolate all of our website visitors, email subscribers, and page engagement. You do this to tell Meta who your most important people are so that you…

The Federal Reserve stated in 2022 that “the benefits of instant payments are increasingly important to consumers and businesses, and the ability to provide this service will be critical for financial institutions to remain competitive.” They were correct and, today, nearly $500 billion in real-time payments occur daily, and much of this activity takes place as cross-border payments. That means a potential huge revenue stream for banks, but also more risk for banks and FinTechs that handle these payments, as nefarious actors stand ready to leverage this new ecosystem to launder money and finance illegal and illicit activities.  Since cross-border…

The single biggest leap forward is in charging speed. It’s no longer about just refilling your phone; it’s about doing it fast. The game-changer is Gallium Nitride (GaN) technology. In simple terms, GaN components are far more efficient than traditional silicon, allowing manufacturers to build chargers that are smaller, cooler, and dramatically faster. When paired with the USB-C Power Delivery (PD) standard, these GaN-powered banks can output a massive 100W, 140W, or even more. What this means for you: Instead of taking an hour or more to get a decent charge, you can power up a smartphone to 50% in…

If you’re looking for an easy way to boost your students’ vocabulary and reading comprehension, teach them Greek and Latin root words! Once they know the meanings of the root words, they can figure out the definitions of so many other words. Here’s why it works and the best root words to teach kids in grades K-12. What are root words? A root word is a basic building block used to create larger English words. Root words come from other languages, often Greek and Latin, and can’t usually stand on their own. Instead, they’re combined with prefixes, suffixes, and/or other…