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Modernize your data beyond eVars & Props:The clear path from Adobe Analytics to Data Activation Virtual Webinar: 9/24/2025 @ 12 pm EDT with Jake Winter (Adswerve), Derek Tangren (Adobe) and Stefanía Ólafsdóttir (Avo) How do you get from a legacy approach to data to a modern approach? What does modern data look like? To activate your data, you must modernize it; eVars and Props won’t cut it anymore. The key is building a bridge from cryptic eVars and Props legacy structures to a semantic, human-readable naming approach. The sooner you act, the less debt you accumulate on top of your…

Medical billing is one of the most error-prone and labor-intensive components of the healthcare revenue cycle. Every day, billing teams interpret clinical data, apply correct codes, verify patient coverage, and manage back-and-forth communication with payers, all while keeping up with changing regulations and documentation standards. Even small billing mistakes can trigger denials or underpayments, stretching reimbursement timelines and damaging cash flow. Healthcare organizations are turning to artificial intelligence (AI) to address these issues, including Generative AI and Agentic AI. Generative AI produces clear documentation, appeal letters, and payer-ready justifications. Agentic AI coordinates eligibility checks, coding validation, and status follow-ups across…

Introduction High-purity solvents are critical materials used across industries that demand exceptional chemical consistency, low levels of impurities, and strict adherence to safety and performance standards. Unlike conventional solvents, high-purity solvents undergo advanced refinement processes to ensure they meet exacting requirements for sensitive applications such as pharmaceuticals, biotechnology, semiconductors, and analytical testing. The global high-purity solvents market has gained momentum as industries adopt cleaner processes, stricter regulatory compliance, and advanced manufacturing techniques. As research in life sciences, electronics, and energy storage accelerates, the demand for solvents with unmatched purity levels continues to rise. Understanding High-Purity Solvents High-purity solvents are organic…

From Claire Aitchison, Susan Carter and Cally Guerin After 11 years of working together on this wonderful blog about doctoral writing we realise that the time is right to reimagine our roles and the operation of the site. From June 2023 the DoctoralWriting blog will move from being a place of regular blog-posting to become a repository of resources. This means we will cease putting up new posts; however, the Doctoral Writing Discussions hosted from this site will continue, as will the rich array of resources we invite you to mine. We have just under 400 blogs on all things…

In the modern workplaces of today’s fast-paced world, it’s important for teams to regularly reflect on learnings, challenges, achievements and plans. As managers of agile, proactive businesses, we need to facilitate regular conversations about: what worked what didn’t why what might need to change to improve. And in order for these conversations to be of value, it’s critical that staff feel comfortable giving you honest feedback about any aspect of the business.   How often should you check-in? If you’re a project or job-based business, then typically a review/catch-up conversation should happen at the conclusion of a project, or end…

Your email marketing list is more than just a collection of names. It’s your most valuable digital asset — the fuel behind every campaign, conversion, and customer relationship. But that also makes it a target. Cybercriminals know it. Governments know it. And now, new UK legislation could change how businesses respond to ransomware attacks. Why Ransomware Matters for Email Marketers Ransomware isn’t new. For years, cybercriminals have used it to lock businesses out of their own systems and demand a payout for release. While overall attack numbers may be dropping, the scale of the targets is rising — with big names like M&S and…

Google’s Consent Mode is a way to control how tags react to the user’s consent for different tracking purposes. It is specifically designed to work with Google’s tags, but especially through Google Tag Manager, you can use Consent Mode’s features and APIs to control other tags, too. Consent Mode comes in two “flavors”: Advanced Consent Mode is specifically designed for Google’s products. Tags for GA4, Ads, and Floodlight are sensitive to the user’s consent choices and change their behavior accordingly. Advanced Consent Mode is very easy to implement because it basically requires no changes to tags’ existing triggering mechanisms. Basic…

Why Government Agencies Are Turning to RPAState organizations in the whole world are increasingly being put under pressure to do more with less budget. Critical operations are frequently challenged by manual procedures, outdated systems as well as small human resources. Robotic process automation in government is a way of bridging this gap, in which repetitive rules-based tasks are automated so that staff at the agencies can be shifted into tasks that add more value. Such a move does not only save the operational cost, but it also builds the existing resources to an optimum level, thus all the agencies can…

Artificial intelligence has advanced at remarkable speed, but its progress has been shaped by a narrow foundation of data. Most large language models are trained on internet text, books, and online forums. This scale is impressive, but it is not representative. The voices that dominate these sources are often urban, wealthy, educated, English-speaking, and other world-dominant languages. When models learn only from them, the risk is obvious: bias in, bias out. The result is AI that works well for some, and poorly for many. Representative AI requires something different. It demands that models hear the breadth of human experience and…

Think back to the last concert you watched. I bet the performers ended with their greatest chart-topping hit, right?Why? Because they want to end their concert with a high-energy song that everyone knows. They want to play that song—the one everyone waits all night to hear.By leaving you excited about the final moments of the concert, performers know you’ll be more likely to have positive memories. You’ll also more likely be convinced that your hard-earned dollars were well spent.The conclusion of your argumentative essay should be like the last song at your favorite concert: memorable and convincing.Not sure how to…