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[This post was originally published on 22nd October 2014. It has been updated on 28th April 2025] One of the most challenging things that email marketing managers have to deal with is unsubscribe messages. While the unsubscribe rate cannot be totally eliminated, you can still reduce it. So, what is a good email unsubscribe rate? According to the norms, the average unsubscribe rate stands at 0.1%. If your unsubscribe rate is higher than 0.1%, you must consider revisiting your email marketing strategy. However, the silver lining to the cloud of unsubscribe from emails is that it is better than getting…

Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors and solves for unknowns in the consumer process. Since introducing Google Analytics 4, we’ve continued to invest in building solutions that fit the needs of all businesses. Today we’re introducing new highly-requested tools to ensure you can achieve your measurement goals with your new Analytics 360 properties.Large enterprises and agencies have multiple teams with different reporting needs. We want to make…

Workforce management (WFM) is no longer just about keeping operations running. When executed with the right tools, it becomes a powerful driver of business value.Optimized workforce management helps companies: Control labor costs by aligning staffing with actual demand Reduce time spent on administrative tasks through automation Improve employee satisfaction and retention by offering more control and visibility In this article, we’ll explain how to assess the return on investment (ROI) from workforce management tools and what to expect when they are used correctly. Why ROI Matters More Than Ever in Workforce Management Workforce management has evolved from being viewed as…

Salomon in China has shown strong ambition to grow in the market, aiming to establish a firm foothold as outdoor sports continue to gain momentum in the country. With China’s outdoor industry steadily expanding, the brand sees significant opportunities to capture growing demand from consumers who are increasingly embracing hiking, camping, skiing, and other outdoor activities.This ambition is supported by broader market dynamics. China’s outdoor equipment market has been growing steadily year by year, with revenue rising from RMB 5.83 billion in 2018 to RMB 9.82 billion in 2025. This consistent upward trend highlights the strong momentum of the industry,…

Are you struggling with the pressure of academic life? Do you find it challenging to maintain your mental health and well-being at work? In this blog post, we share five practical strategies for improving mental health and well-being as an early-career researcher. By setting boundaries, practicing self-care, prioritizing tasks, building a support network, and seeking support when needed, you can prioritize your well-being while also achieving your professional goals. The five tips help you navigate work-related challenges while maintaining your mental health and well-being. As an early-career researcher, the pressure to publish, secure funding, and juggle multiple responsibilities can take…

• PayPal’s edge: hiring through trust networks, not resumes• Traditional hiring takes 4-8 weeks, while trust-based hiring takes days. • Their formula: tap friend-of-friend networks + fast trust verification • Result: 72-hour feature ships instead of lengthy cycles • Action: Text a trusted ex-colleague today about collaboration.Spring 2000, Max Levchin stares at the whiteboard with “6 weeks of runway” in red marker in a cramped Palo Alto office smelling of coffee and desperation. Their competitor X.com, Elon Musk’s fintech venture, just closed another funding round while PayPal’s fraud losses mount.David Sacks walks in with two Stanford classmates he hired over…

Reading Time: 14 minutesMailerLite vs Mailchimp – which platform is right for you? We’ll be guiding you through the main features both platforms have to offer so you can make an informative decision based on your business, marketing needs, and budget. For more than 10 years we’ve been helping clients with MailerLite and Mailchimp, whether it’s for account setup, campaign management, or custom email templates. This comparison review is based entirely on our experience with the two platforms.   Who’s MailerLite for? MailerLite is best suited for small to medium-sized businesses or solopreneurs. The platform’s simplicity and intuitive interface allow…

Have you ever wondered how to track button clicks in Google Tag Manager? Every “Sign Up,” “Buy Now,” or “Download” button represents a chance to convert a visitor into a customer. But without proper tracking, you’ll never know which buttons are working and which ones need improvement. That’s where Google Tag Manager button click tracking comes in.  With GTM, you can easily capture user interactions and send this data straight into Google Analytics. For marketers, this means better insights into CTA performance, user engagement, and conversion rates.  In this guide, I will show you the GTM button click tracking setup,…

The world of automation is evolving fast. With the rise of AI agents – intelligent systems powered by large language models that can reason and act across tools – some are starting to question whether classic unattended RPA bots still have a place. Spoiler: they absolutely do. At robonext, we believe the future isn’t “agents vs. bots,” but agents and bots – working together in smart, complementary ways. What Is an AI Agent, Exactly? An AI agent is not just a chatbot. It’s a system that can independently make decisions, select tools, and complete multi-step workflows – like deciding whether…

Dans cet épisode, plongez au cœur de l’intersection entre la mode, la technologie et l’innovation avec Veesual, une entreprise pionnière qui transforme l’expérience d’achat en ligne. Découvrez comment la mode, reflet des évolutions socioculturelles, s’est adaptée à la révolution numérique, représentant aujourd’hui 20% de l’e-commerce mondial. Apprenez-en davantage sur la genèse de Veesual, née de la passion pour la mode et des avancées technologiques de 2020, offrant aux consommateurs une expérience d’achat personnalisée grâce à des mannequins virtuels adaptés à leur morphologie. Écoutez comment leur collaboration avec La Redoute a propulsé leur visibilité, et comment leur stratégie marketing astucieuse a…