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I’ve been immersed in the world of social media marketing since the beginning. It was so exciting to be part of those early pioneering days! It took us years to determine how authentic creativity and real human engagement blended (or didn’t blend) with the stodgy culture of traditional corporate marketing. It took a lot of patience and experimentation to prove that we fit a marketing department. The biggest question we always faced: “How do you measure the value of this stuff?” I lost one of my first customers because I couldn’t measure the ROI of a tweet! We’ve come a…

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Mailsoftly Free Email Marketing Services SendPulse Alternatives Email marketing continues to be one of the highest ROI channels for businesses of all sizes. SendPulse is known for offering email, SMS, push notifications, and automation. But many companies are now seeking platforms with more advanced AI personalization, better deliverability, deeper analytics, or pricing that scales more smoothly. In this article, we’ll break down 11 of the best SendPulse alternatives in 2025 and explain how Mailsoftly helps businesses stand out with AI-powered email automation. If you’re also exploring budget-friendly options, our guide to free email marketing services breaks down the top platforms…

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A full suite of solutions built with privacy in mind2024 marks a pivotal moment in advertising, and a durable measurement strategy is core to making you ready for a privacy-first future. Google Analytics 4 is built to adapt to this future with insights and reports and preserve your view of your campaign performance.As mentioned, we’re rolling out support for the Chrome Privacy Sandbox’s Protected Audience API in Google Analytics 4 in the next few weeks, allowing you to continue to reach your audiences even without third-party cookies.Additionally, we’ve recently ramped up support for enhanced conversions in Google Analytics 4 to…

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90% of financial decisions are driven by emotion, not logic. In this video, Heidi Kapanowski, BFSI Client Partner at Apexon, shares how Emotional AI is helping banks deliver empathetic, personalized experiences — cutting dispute handling time by 70% and resolving issues 40% faster. 90% of financial decisions are driven by emotion, not logic. In this video, Heidi Kapanowski, BFSI Client Partner at Apexon, shares how Emotional AI is helping banks deliver empathetic, personalized experiences — cutting dispute handling time by 70% and resolving issues 40% faster.

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When you open Looker Studio, you’re overwhelmed by a variety of chart options. While this flexibility is essential, it often leaves marketers wondering: Which Looker Studio charts are best suited for my data? The truth is, the proper data visualization can make or break your report. In this post, I will explain what Looker Studio charts are, how they are created, and why they are valuable in marketing. By the end, you’ll have a clear roadmap for building Looker Studio reports that actually push more data-driven decisions. Looker Studio Charts (TOC): What are Looker Studio Charts? Looker Studio charts are…

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For investors weighing opportunities, the contrasts are stark. Ethena news highlights growth potential, but ENA’s success hinges on whether the fee-switch truly sustains revenue sharing long term. The XRP price forecast shows resilience above $3 with ETF-driven optimism, yet the path remains tied to regulatory outcomes and market momentum. BlockDAG, however, is rewriting the playbook. Its $0.0013 presale price in Batch 30 offers entry into a network already functioning at scale with nearly 20k ASICs shipped, 4,500 developers building 300+ dApps, and $410 million in capital raised. Unlike projects built on promises, BlockDAG is proving itself before listings even begin, creating…

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 Posted by Chad S. White on September 11, 2025  Leave a Comment For the nearly two decades I’ve been in the email marketing industry, everyone has always fretted about whether or not they’re sending too much email—and then they’ve gone ahead and sent more email. A few years ago, I spoke to a reporter who was convinced that email frequency was absolutely out of control. I explained that inbox providers and subscribers are the ultimate arbiters of how much is too much. Inbox providers start junking and blocking a sender’s emails if they see too low of a positive engagement…

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Finding Your Path as a Woman in School Leadership: A Guide for Educators, Allies, and AdvocatesBy Kim Cofino and Christina Botbyl(Routledge/Eye On Education, 2024 – Learn more) Reviewed by DeAnna Miller Despite making up the vast majority of educators, women are significantly underrepresented in school leadership, particularly at higher levels. Leadership can be challenging for anybody as it requires taking responsibility for the well-being and success of others; yet, school leadership presents a unique challenge due to the dual responsibility of supporting both children and adults. These challenges make it important to find good mentors who help guide potential leaders,…

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For decades, Tech Services have powered Enterprise transformation. They enabled efficiency, scale, and digital adoption across industries. They acted as system integrators stitching together end-to-end processes for Enterprises. But today, that engine is slowing. Growth curves are flattening, competition is intensifying, and delivery-driven execution is no longer enough to differentiate. Enterprises are also at an inflection point. They are under immense pressure to boost productivity, build resilience, and stay competitive in the face of rising costs, workforce gaps, and operational inefficiencies. Particularly, Enterprises in Manufacturing, Mobility, and Services are running pilots to streamline processes across factories, fleets, and frontline operations.…

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