Author: admin

Many advertisers are asking: “Should I be using PAIR in DV360?” As privacy-first strategies reshape the media landscape, this question is more relevant than ever. PAIR, short for Publisher Advertiser Identity Reconciliation, is Google’s privacy-safe solution for connecting first-party data across the buy and sell sides—without relying on cross-site tracking or third-party cookies. Now fully live in DV360, PAIR is quietly reshaping how advertisers approach identity, control and reach. At a time when durable audience strategies are becoming a competitive advantage, understanding how PAIR works—and where it fits—could make all the difference in scaling your next campaign. Inside PAIR: How…

What leads to uncertainty for non-profits and how scenario planning can help: Uncertainty is a reality for organizations of all sizes and sectors, but non-profit organizations often face a unique set of challenges from external forces. These external forces may include: political, economic, societal, technological, legal and environmental trends and shifts.  For example, policy decisions may impact government funding allocated to sectors or specific organizations, economic volatility may increase the demand and need for services, societal views may result in shifting donor priorities, technology changes may lead to data security concerns, legal adaptations may increase the regulations and scrutiny placed…

9 Every Unsubscribe Tells a Story It’s a moment that makes every marketer’s heart sink: a customer hits “unsubscribe”. But before you panic or hit “delete” on that campaign, take a breath. When viewed carefully, every unsubscribe is rich with insights. In this blog, we’ll explore how to interpret unsubscribe behaviour, leverage data to improve campaigns and craft re-engagement strategies that bring audiences back before they disappear for good. At Elite Digital, a full-service Toronto digital marketing agency, we’ll show you how to turn opt-outs into opportunities, shining a spotlight on what’s working and what isn’t, and where your digital…

In B2B research, we’re often asked to deliver insight that provides depth and scale, but anyone who’s worked with qualitative research methods knows that’s easier said than done. Traditional qual gives us richness and context, but it’s rarely scalable. Quantitative research methods give us breadth, but often lack the nuance needed to understand complex B2B decision-making. Big Qual is a response to that challenge. It’s not just a buzzword, it’s a shift in how we approach qualitative research. It allows us to apply qualitative thinking to large datasets using tools like AI, machine learning and text analytics to extract meaning…

Key points: Classroom teachers are handed a curriculum they must use when teaching. That specific curriculum is designed to bring uniformity, equity, and accountability into classrooms. It is meant to ensure that every child has access to instruction that is aligned with state standards. The specific curriculum provides a roadmap for instruction, but anyone who has spent time in a classroom knows that no single curriculum can fully meet the needs of every student. In other words, even the most carefully designed curriculum cannot anticipate the individual needs of every learner or the nuances of every classroom. This is why…

Workplace stress is at an all-time high. Tight deadlines, administrative overload, and constant digital interruptions have left many employees overwhelmed and disengaged. But there’s a powerful, often underutilised tool that can help: Robotic Process Automation (RPA). By automating repetitive, manual tasks, RPA doesn’t just improve business efficiency — it directly contributes to reducing stress levels, boosting morale, and improving mental well-being across your team. Let’s explore how. The Stress of the Modern Workplace According to the UK’s Health and Safety Executive (HSE), over 900,000 workers reported work-related stress, depression, or anxiety in 2023. Major contributors include: Excessive workload Lack of…

This is a guest post by Jude Nwachukwu Onyejekwe. He is a prolific content creator, and he curates the DumbData portal, which is full of great, free resources for measurement enthusiasts. In this article, he shares some useful learnings for working with click identifiers. Click IDs are URL parameters used by ad platforms. They are attached to outgoing links (ad clicks), so that when the user lands on a website, the URL would include this identifier. Pixels and scripts that then run on the landing page can take this identifier and forward it to the vendor, who can then correlate…

(Photo by Justin Sullivan/Getty Images) Welcome back to This Week in Stratechery! As a reminder, each week, every Friday, we’re sending out this overview of content in the Stratechery bundle; highlighted links are free for everyone. Additionally, you have complete control over what we send to you. If you don’t want to receive This Week in Stratechery emails (there is no podcast), please uncheck the box in your delivery settings. On that note, here were a few of our favorites this week. Meta, YouTube, and Tech Press Attention. Everyone knows about Meta’s announcement this week: new AR glasses with a…

If you’re looking for an email API service, you probably seek a solution that offers a compelling blend of features, reliability, and cost-effectiveness. Maybe you’re considering SendGrid, as a prominent player on the email market, or you’re using their services for a while and want a change. Either way, Elastic Email is a strong contender, presenting several advantages that make our email API an excellent SendGrid alternative.  In this article, we’ll delve into the key reasons why Elastic Email’s Starter plan stands out as a viable and often superior choice over SendGrid’s Essentials plan, drawing insights from a detailed comparison…

Responding to what you read is an important literacy skill. Reading about other people’s experiences and perspectives helps kids learn about the world. And although students don’t need to dive deeply into every single book they read, occasionally digging into characters, settings, and themes can help them learn to look beyond the prose. Here are 40 creative book report ideas designed to make reading more meaningful for kids. 1. Concrete poem Donna Paul for We Are Teachers This clever activity is basically a “shape poem” made from words, phrases, and whole sentences found in whatever the student is reading. The…