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Google Tag Manager users received an email on March 11th, where Google announced a very cryptic update to Google Tag Manager: As is typical with Google’s email communications, the email raised more questions than it answered. Even though I tackled the email in a LinkedIn thread, there’s still a lot of misunderstanding (and misinformation) going about. In this short article, I’ll explain what Google is going to do on April 10th. X The Simmer Newsletter Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox! Google Tag is a prerequisite for…

Implications for Pure-Play BPO Players in the Age of AI The Capgemini–WNS merger highlights the existential challenge facing traditional pure-play BPO providers. Enterprises are accelerating the shift away from labor-intensive outsourcing toward AI-driven “Services-as-Software” models powered by Generative AI and Agentic AI. According to HFS Research in their April 2025 analysis, six out of ten enterprises expect to replace professional services with AI solutions within five years—a clear signal that the traditional “butts-in-seats” BPO model is becoming obsolete. The End of Labor-Intensive BPO Models For BPO specialists such as Genpact, EXL, and others, this market evolution creates a strategic dilemma.…

As technology is rapidly evolving, so is each sector related to it. The delivery management landscape is one such sector which is evolving at an astronomical pace. With technological advancements, shifting consumer expectations, and the global expansion of e-commerce acting as the fuel, delivery management software is destined to undergo significant transformations. In this blog, we’ll explore the massive shift towards autonomous deliveries and how the integration of drones and self-driving vehicles will reshape the logistics industry. Drone delivery, one such rapidly emerging area, is gaining a lot of market traction Introduction to Autonomous Deliveries Autonomous delivery refers to the…

You might read this post’s title and think, “Executive brain skills? What are you talking about?”  Helping your child grow their executive brain skills and capacities can be a valuable new awareness which, I believe, parents can easily adopt.  I see in my work with parents that they willingly give away the responsibility of a child’s brain development solely to the educational setting to develop these skills along with teaching the curriculum.  Those who do this are putting their child at a very large disadvantage.  I see both parents who are strong at this and also parents who are weak…

Note: if you’re a CPO looking for a new role and based in (or open to relocating to) Texas, drop me a note – I’m helping an investor friend with an executive search (here)As someone who recently went through interview loops for a variety of product leadership roles, I found it interesting how much the tone around PMs has changed. While there has always been a tension between executives (CxO’s, board) expecting PMs to answer the most strategic questions and cross-functional collaborators (EPD, GTM) expecting PMs to be on top of every detail, for the last couple of decades the…

[This post was originally published on 22nd October 2014. It has been updated on 28th April 2025] One of the most challenging things that email marketing managers have to deal with is unsubscribe messages. While the unsubscribe rate cannot be totally eliminated, you can still reduce it. So, what is a good email unsubscribe rate? According to the norms, the average unsubscribe rate stands at 0.1%. If your unsubscribe rate is higher than 0.1%, you must consider revisiting your email marketing strategy. However, the silver lining to the cloud of unsubscribe from emails is that it is better than getting…

Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors and solves for unknowns in the consumer process. Since introducing Google Analytics 4, we’ve continued to invest in building solutions that fit the needs of all businesses. Today we’re introducing new highly-requested tools to ensure you can achieve your measurement goals with your new Analytics 360 properties.Large enterprises and agencies have multiple teams with different reporting needs. We want to make…

Workforce management (WFM) is no longer just about keeping operations running. When executed with the right tools, it becomes a powerful driver of business value.Optimized workforce management helps companies: Control labor costs by aligning staffing with actual demand Reduce time spent on administrative tasks through automation Improve employee satisfaction and retention by offering more control and visibility In this article, we’ll explain how to assess the return on investment (ROI) from workforce management tools and what to expect when they are used correctly. Why ROI Matters More Than Ever in Workforce Management Workforce management has evolved from being viewed as…

Salomon in China has shown strong ambition to grow in the market, aiming to establish a firm foothold as outdoor sports continue to gain momentum in the country. With China’s outdoor industry steadily expanding, the brand sees significant opportunities to capture growing demand from consumers who are increasingly embracing hiking, camping, skiing, and other outdoor activities.This ambition is supported by broader market dynamics. China’s outdoor equipment market has been growing steadily year by year, with revenue rising from RMB 5.83 billion in 2018 to RMB 9.82 billion in 2025. This consistent upward trend highlights the strong momentum of the industry,…

Are you struggling with the pressure of academic life? Do you find it challenging to maintain your mental health and well-being at work? In this blog post, we share five practical strategies for improving mental health and well-being as an early-career researcher. By setting boundaries, practicing self-care, prioritizing tasks, building a support network, and seeking support when needed, you can prioritize your well-being while also achieving your professional goals. The five tips help you navigate work-related challenges while maintaining your mental health and well-being. As an early-career researcher, the pressure to publish, secure funding, and juggle multiple responsibilities can take…