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SCAN: Build a dashboard with 4–5 leading indicators that change before your north star metrics are affected.SIGNAL: Track anomalies (“smoke”) in a shared log to identify emerging patterns before issues arise.SOLVE: Use the 5 Whys × Fishbone technique to run 45-minute root cause huddles to find long-term solutions.In 2014, Brian Chesky noticed something peculiar on Airbnb’s global cancellation dashboard—a single bright red spot in Barcelona. Most founders would have dismissed it as an anomaly. But Chesky zoomed in.That data point led him to discover a host with 70 listings systematically canceling bookings from Asian guests. Barcelona accounted for <0.4% of…

As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s coming next. Traditional marketing metrics can tell you what happened last month, but they’re like my tarot cards when predicting the future—confusing, vague, and not always accurate. Fortunately, some marketing KPIs predict future growth, and the companies achieving 10x revenue growth have figured out which ones matter. In this deep dive, I’ll share the 10 marketing KPIs that leading subscription businesses use to predict and scale revenue growth. But first,…

In today’s fast-evolving digital marketing landscape, affiliate marketing has become one of the key approaches with which brands have increased their presence and sales. Considering the intensification of competition, API options for optimizing the affiliate marketing automation function are shifting how companies work, thus improving efficiency. In this article, the focus will be on why API integration is crucial in affiliate marketing, the benefits, as well as how the leading top-performance marketing agencies are using it.   Understanding API Integration in Affiliate Marketing  APIs are a collection of protocols and software tools that enable two or more different applications to interact…

My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.” Translation for SEO marketers: the most effective GEO moves aren’t loud growth hacks. They’re the subtle edits and formatting that make AI cite you without fanfare. To help with your GEO audit, here’s an inside peek into my secret menu. Take a look at my GEO content audit template. It’s an evolution of my SEO content audit. As Google’s Danny Sullivan has been telling rooms full of marketers, “Good SEO is good GEO.” That’s why I like to think…

Key Takeaways The SEC approved amendments allowing Grayscale’s Ethereum Trust and Mini Trust to be listed under NYSE Arca’s new generic Rule 8.201-E. The shift from non-generic to generic listing standards simplifies the process for Ethereum-based ETFs and signals broader market acceptance. Share this article The SEC has approved NYSE Arca’s proposal to transition Grayscale’s Ethereum Trust and Ethereum Mini Trust from non-generic approvals to the exchange’s new generic listing framework.The move follows the Commission’s adoption of Rule 8.201-E (Generic) earlier this month, which allows certain commodity-based trust shares to be listed without case-by-case approval if they meet set requirements.Since…

Redesigning the model TimesFM is a patched decoder that tokenizes every 32 contiguous timepoints (a patch) as an input token and applies a transformer stack on top of the sequence of input tokens to generate the output tokens. It then applies a shared multilayer perceptron (MLP) to translate each output token back to a time series of 128 timepoints.To create TimesFM-ICF (In-Context Fine-tuning), we start with the base TimesFM model and continue the pre-training with new context: the forecast history plus all in-context examples. The first step is to make sure the model doesn’t confuse or conflate the forecasting history…

Here’s the truth: Most people are running their Mailchimp like it’s a side project. Something you set up once and then occasionally poke when you remember it exists. And the results? About as impressive as a flat soufflé. But it doesn’t have to be that way. You don’t need to be a marketing genius or spend hours obsessing over your open rates. You just need to follow the 12 Chimp Commandments. Think of them as your GPS through the chaos—clear, practical, and slightly obsessed with relevance (as all good email should be). Let’s dive in. FOUNDATION FIRST – Know Why…

Since Google Tag Manager released the manual setup guide for server-side tagging, my mind has been spinning with the idea of walking through the deployment into Amazon’s AWS. I personally prefer Google Cloud Platform over AWS, because I think it’s so much more user-friendly. Even though in this guide we’ll be utilizing one of the simplest AWS services, Elastic Beanstalk, the deployment is still much more complex than if you were to use GCP’s App Engine. In this guide, I’ll show you how to deploy the server-side tagging application into AWS. It won’t be a complete approach, as I won’t…

Does two-factor authentication slow down or interrupt your company’s internal processes? Automation may be the key to faster and smoother identification – read how the automation works in practice and how it can improve daily work. The post Automated 2FA: This is how automation speeds up two-factor authentication and keeps processes running 24/7 appeared first on Sisua Digital.

The global mining and steel industry is entering a transformative decade—driven by decarbonization imperatives, automation technologies, and geopolitical realignments. According to BIS Research, the industry was valued at $875.7 billion in 2024 and is projected to reach $1.45 trillion by 2035, registering a CAGR of 4.63%. From digital twin-powered mines to hydrogen-fueled furnaces, the future of metals and minerals is becoming smarter, cleaner, and more strategic.  Infrastructure Megacycles: Steel’s Demand Supercharger  At the heart of the steel industry’s growth lies an unrelenting global demand for infrastructure. Countries like India are targeting a tripling of steel capacity—aiming to reach 500 million…