Author: admin
Five years after this video was created, the idea that machine learning might be “far outside the scope of your SEO work” seems outrageous. But you can understand why it was positioned this way. Britney’s early work in LLMs, machine learning, and SEO was initially met with scepticism. “I remember people telling me I was insane and actually, like, very seriously criticizing me for making these sorts of leaps when I have been at the hackathons. I’ve been at these AI conferences. I know the current capabilities exist,” but at the time, the concept was “such a foreign concept” to many people.As…
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door that welcomes (or turns away) the majority of your traffic. A lot of businesses struggle here because they treat the homepage like a one-size-fits-all landing page. But your homepage has a much bigger job to do. It needs to guide visitors from all different backgrounds, interests, and traffic sources to the next best step. That means it has to be…
Gen Z is rewriting the rules of communication. Born between 1997 and 2012, this digital-first generation grew up with smartphones in hand, endless scrolling on TikTok, and fast-moving conversations on Instagram and Snapchat. So here’s the big question: how do you connect with a group that lives in memes, emojis, and 15-second videos—through email?
Market Research Online Communities (MROCs) provide an agile, cost-effective way for brands to gather continuous insights from their target audiences. These private, branded communities enable researchers to engage participants in real-time discussions, test concepts, and explore behaviors in a natural digital setting. At Touchstone Research, we help brands design, recruit for, and manage online communities tailored to their strategic goals. A Market Research Online Community (MROC) is a dedicated digital space where selected participants engage with a brand or research team over time. Unlike one-off surveys or focus groups, MROCs foster ongoing dialogue, building deeper relationships with participants while capturing…
Recently, some colleagues and I released a paper about the experiences of neurodivergent PhD students. It’s a systematic review of the literature to date, which is currently under review, but available via pre-print here. Doing this paper was an exercise in mixed feelings. It was an absolute joy to work with my colleagues, who knew far more about this topic than me and taught me (finally!) how to do a proper systematic review using Covidence. Thanks Dr Diana Tan, Dr Chris Edwards, Associate Professor Kate Simpson, Associate Professor Amanda A. Webster and Professor Charlotte Brownlow (who got the band together…
👋 Our team is in the final stretch before we slow down in November: Lumos House – our flagship mansion takeover in New York, Owner’s Only – an epic party for founders and creators, and of course, Distilled Intelligence, our three-day summit in Virginia at a private 500-acre resort. Investor tickets are still available – apply below.Not long ago, someone I had just met (an acquaintance I barely knew) asked me to introduce them to someone important in my network.“Hey, can you introduce me to this person? I saw you’re connected on LinkedIn. Thanks!”It really irritated me. I wasn’t sure…
As a Commercial Manager for Maxemail at Xtremepush for almost 6 years, you can imagine I have built up some very good relationships over the years. I am regularly in touch with our customers to understand their needs and work with them to put together a new agreement for their forthcoming contract term. Whilst it goes without saying that our customers have a dedicated Account Manager who is in direct contact on a more regular basis than myself, my conversations with our customers are different to the ones that the Account Managers are having, which are more day-to-day and…
Google Tag Manager users received an email on March 11th, where Google announced a very cryptic update to Google Tag Manager: As is typical with Google’s email communications, the email raised more questions than it answered. Even though I tackled the email in a LinkedIn thread, there’s still a lot of misunderstanding (and misinformation) going about. In this short article, I’ll explain what Google is going to do on April 10th. X The Simmer Newsletter Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox! Google Tag is a prerequisite for…
Implications for Pure-Play BPO Players in the Age of AI The Capgemini–WNS merger highlights the existential challenge facing traditional pure-play BPO providers. Enterprises are accelerating the shift away from labor-intensive outsourcing toward AI-driven “Services-as-Software” models powered by Generative AI and Agentic AI. According to HFS Research in their April 2025 analysis, six out of ten enterprises expect to replace professional services with AI solutions within five years—a clear signal that the traditional “butts-in-seats” BPO model is becoming obsolete. The End of Labor-Intensive BPO Models For BPO specialists such as Genpact, EXL, and others, this market evolution creates a strategic dilemma.…
As technology is rapidly evolving, so is each sector related to it. The delivery management landscape is one such sector which is evolving at an astronomical pace. With technological advancements, shifting consumer expectations, and the global expansion of e-commerce acting as the fuel, delivery management software is destined to undergo significant transformations. In this blog, we’ll explore the massive shift towards autonomous deliveries and how the integration of drones and self-driving vehicles will reshape the logistics industry. Drone delivery, one such rapidly emerging area, is gaining a lot of market traction Introduction to Autonomous Deliveries Autonomous delivery refers to the…