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Imagine this: you have meticulously crafted the perfect questionnaire in a Word document. Now comes the tedious process of converting it into a functional online survey. What if you could automate that? Well, that is the goal of our first major AI initiative. We have been developing an AI-powered process that can take a standard Word document and automatically generate the corresponding Askia XML file for the survey. This XML file can be imported directly into AskiaDesign. This initiative aims to dramatically speed up the Askia survey creation process, reducing manual effort and potential for human error. As with anything…

We’re in the early stages of what some call work intelligence platforms — tools that unify data, workflows, automation, and AI models across teams and functions. At their best, these platforms don’t just automate tasks — they amplify human capability.Think of AI not as a magic wand, but as a tireless digital co-worker — helping analyze trends, summarize documents, draft communications, flag anomalies, and surface opportunities. It doesn’t replace decision-making, it informs it. It doesn’t eliminate judgment, it enhances it.The key is human-in-the-loop design. That means humans still oversee, validate, and direct the AI’s outputs. It’s not autopilot — it’s…

Built to be durable from the get goIn today’s evolving landscape, a durable measurement strategy is key to navigating a privacy-first future. Later this year, we will begin rolling out support for some of the Chrome Privacy Sandbox APIs to ensure you can continue to reach your audiences and measure effectively even without third-party cookies.Also, to ensure you remain durable against regulatory and privacy changes, enhanced conversions in Google Analytics 4 helps to produce a more complete picture of your cross-channel conversion attribution. By combining hashed, consented first-party data with your existing conversion tags, your data is matched with other…

Nike and Adidas are the world’s largest sportswear brands. Both became global athletic shoe and apparel giants by focusing on their customers’ needs. However, each brand has a unique business model, marketing strategy, and target market. Let’s explore how Nike vs. Adidas compare and compete:  Nike vs. Adidas: History Adidas traces its origins to the Dassler Brothers Shoe Factory, founded in 1924 by Adolf and Rudolf Dassler. Athletes wearing Adidas shoes won gold medals in Amsterdam (1928), Los Angeles (1932), and Berlin (1936). Adolf launched the Adidas brand in 1949 after splitting with Rudolf, who started Puma. However, Adidas outperformed…

Have you ever wondered why some businesses connect with you through email, while others send quick SMS reminders, and a few even track your journey through smart tools like CRM? The truth is, today’s customers move between many channels, and if a business wants real impact, it must be present in all the right places. This is where multi channel integration comes in. Instead of relying on just one method, successful companies are now combining bulk email, CRM, and SMS into one powerful strategy. Bulk email helps them share updates with a wide audience, CRM gives them the customer insights…

From early cases of falsified reviewer emails in 2012 to the mass retractions at BioMed Central, Springer, Hindawi, and Wiley, the timeline reveals how fake peer reviews and paper mill activities have escalated, with over 8,000 papers withdrawn in 2023 alone. The below infographic traces the growing crisis of retractions caused by compromised peer review, highlighting how systemic vulnerabilities have been exploited over the past decade. It shows how the “publish or perish” culture, combined with weak editorial checks and overburdened reviewers, has led to waves of retractions across major publishers. It emphasizes that…

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The food manufacturing industry, a bedrock of our global economy, is facing unprecedented pressures. Rising ingredient costs, volatile supply chains, stringent safety regulations, and ever-demanding consumer palates are forcing companies like Nestle, dairy producers, and countless others to rethink their operations. While physical automation and robotics have long been part of the factory floor, a new revolution is brewing – one powered by digital Artificial Intelligence (AI) and innovative AI use cases in food manufacturing. These AI use cases in food manufacturing are transforming how we think about efficiency and innovation. Forget just robots packing boxes. We’re talking about a…

Imagine you’re trying to grow your business, but the data you need to make decisions is buried in complex reports that are hard to understand. Sounds frustrating, right? That’s where the right analytics tool can make all the difference. But with so many options out there, how do you choose? When it comes to tracking website performance, marketing campaigns, and customer behavior, Analytify vs Looker Studio are two tools that often come up. Both are powerful, but each serves a different purpose, especially when it comes to report visualization. So, how do you know which one is right for you?…

Authors: Dr. Jinal Shah Co-Author: Nandan Sanghvi There is nothing more terrifying than an enemy who strikes without warning, vanishing like a ghost before you even know you’ve been hit. This chilling reality extends beyond the battlefield, where battles are often won not by sheer force but by the element of surprise and superior strategy. Wars have never been mere clashes of armies; they are fought in trenches and treaties, in laboratories and satellites, in technologies and intelligence. Wars never truly end, they only change form. This art of war has now led countries into a new war, the war…