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By Sean Tinney September 19, 2025 Your small business is bleeding potential revenue. Every day you delay implementing professional email marketing, competitors are capturing customers who should be yours. While you’re still researching, they’re already nurturing leads, recovering abandoned sales, and turning one-time buyers into repeat customers. Which email marketing platform works best for your business? With dozens of options promising to transform your marketing results, the choice feels overwhelming. Each platform has its strengths and weaknesses. Some excel at automation, others on design. We’ve analyzed what small businesses actually need from their email marketing platforms. This guide reveals 10…
Anticipating Black Friday trendsWhat holiday email marketing campaigns and Black Friday trends are expected to hit the inboxes this BFCM season? Angie Weyman took a look into her crystal email geek ball for three themes:Sustainability. 🌿 Expect more brands to spotlight sustainable products, eco-friendly packaging, and even “Green Friday” deals. Look for emails with minimalist designs that reduce the carbon footprint (which helps with deliverability and the user experience, win-win-win!)Accessibility. 💡 Brands are making sure their BFCM emails are inclusive for everyone, with bigger fonts, high-contrast colors, and screen-reader friendly designs. ALT text? Check. Cleaner layouts? Yes. Everyone gets a…
Looking to compete with industry giants? Local businesses can use email to build strong customer connections and drive growth. This article shows how local businesses can use email to compete with giants by maximizing email marketing through practical tips and strategies tailored for local success. In today’s digital age, email marketing is especially important for local businesses to stay relevant and effectively reach their audience. Introduction to Email Marketing Email marketing is a powerful tool that enables local businesses to connect directly with their customers and foster lasting customer loyalty. In today’s digital…