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We’ve all been wondering what Google was going to do with the Retail Media boom. After The Trade Desk (TTD) and Walmart Connect’s exclusivity came to an end, and Amazon’s offensive push into the market to gain wallet share, many of us were waiting to see what Google had up its sleeve. A few months ago, Google released a Retail Commerce Beta on Display & Video 360 (DV360) that got a number of our own clients excited with the thought that they could overlay Costco audience data to their CTV buys. The news last week that Google was integrating Criteo’s…
On June 30, 2025, Google announced that they are consolidating how Google’s script libraries for the web (e.g. gtm.js and gtag.js) are loaded when using a server-side Google Tag Manager container. Before, you had the Web Container Client for loading the gtm.js file, and you had the Google Analytics 4 Client for loading the gtag.js file. Now, you only use the former. There is also the Google Tag Gateway option, which might be a better idea in case you really want to load Google’s scripts from a first-party context. Server-side Google Tag Manager isn’t necessarily the best content delivery option.…
Cold outreach emails suck. There, I said it. Unfortunately, cold emails are also ubiquitous. Since I started working at a marketing agency five years ago, I’ve endured a daily onslaught of unasked-for emails—offers for leads, new software demos, and website backlinks. Normally, I immediately delete these emails or mark them as spam. They clutter my inbox, constantly clamoring to book a demo or grab me for a quick chat. It’s annoying and the antithesis of my view of effective marketing. Then, at the start of 2025, I thought of a better use for these cold emails—research. What if I collected…
By Sean Tinney September 19, 2025 Your small business is bleeding potential revenue. Every day you delay implementing professional email marketing, competitors are capturing customers who should be yours. While you’re still researching, they’re already nurturing leads, recovering abandoned sales, and turning one-time buyers into repeat customers. Which email marketing platform works best for your business? With dozens of options promising to transform your marketing results, the choice feels overwhelming. Each platform has its strengths and weaknesses. Some excel at automation, others on design. We’ve analyzed what small businesses actually need from their email marketing platforms. This guide reveals 10…
Anticipating Black Friday trendsWhat holiday email marketing campaigns and Black Friday trends are expected to hit the inboxes this BFCM season? Angie Weyman took a look into her crystal email geek ball for three themes:Sustainability. 🌿 Expect more brands to spotlight sustainable products, eco-friendly packaging, and even “Green Friday” deals. Look for emails with minimalist designs that reduce the carbon footprint (which helps with deliverability and the user experience, win-win-win!)Accessibility. 💡 Brands are making sure their BFCM emails are inclusive for everyone, with bigger fonts, high-contrast colors, and screen-reader friendly designs. ALT text? Check. Cleaner layouts? Yes. Everyone gets a…
Looking to compete with industry giants? Local businesses can use email to build strong customer connections and drive growth. This article shows how local businesses can use email to compete with giants by maximizing email marketing through practical tips and strategies tailored for local success. In today’s digital age, email marketing is especially important for local businesses to stay relevant and effectively reach their audience. Introduction to Email Marketing Email marketing is a powerful tool that enables local businesses to connect directly with their customers and foster lasting customer loyalty. In today’s digital…