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Ask any email marketer for the best way to increase engagement rates, and they’ll likely suggest personalization. You know it works. I know it, too. Heck, even ChatGPT knows this. ChatGTP doesn’t know everything, but this one thing it does And the data backs this up – consistently and convincingly. But here’s the sad reality: most marketing emails still feel like they’re crafted for everyone (which means they resonate with no one). Even though marketers understand the power of personalization, they often hit three major roadblocks: Limited time to come up with different creatives or offers Uncertainty about what personalization…
If you’ve set up UTM parameters to track your marketing campaigns, you’ve already made a smart move to gain insights into your traffic sources. Now you also need to know how to view UTM data in GA4. It can be difficult, especially with its new interface. In this guide, I’ll share exactly how to view UTM data in GA4, step-by-step, so you can access the valuable UTM analytics you need. Whether you’re tracking campaign performance, ad effectiveness, or traffic acquisition, knowing where and how to track UTM links in Google Analytics is necessary to make informed, data-driven decisions. What Are…
Forrester is proud to announce the winner and runners-up of the 2025 Technology Strategy Impact Award for EMEA. This award recognizes organizations that exemplify high-performance IT (HPIT), continuously improving business results through technology by demonstrating alignment, trust, and adaptivity. We would like to congratulate this year’s winner, mBank, and runners-up TBC Bank and Philip Morris International (PMI), who all stood out for their bold technology strategies, measurable business impact, and leadership in driving transformation. mBank: Modernizing Core Banking While Accelerating Innovation mBank earned top honors for its five-year modernization strategy, which has redefined its core banking infrastructure while enabling…
Whether you’re a newbie or a more experienced writer, rejections can happen to everyone, and the fear of receiving a negative response from the journal is omnipresent. But you can do quite a lot to prevent your paper from rejection and we’ll tell you how to do it. In 10 steps, we’ll explain what you can do to avoid paper rejection. “Why should I submit a paper to a journal? The chances of it getting declined are higher than for its acceptance!” This remark from a former student in one of our paper-writing courses expresses the feelings of academic writers…
According to an article from Robert Kaplan from the Harvard Business Review, 95% of employees are unaware of, or don’t understand their company’s strategy (source).Does this statistic surprise you? I once asked a colleague who had had the word “strategist” in their title how they defined strategy. The response was “can I get back to you on that?” This person is not an example of a low performing employee, it’s an example of the norm.We’ll cover why business strategy is difficult to grasp by reviewing prominent definitions from BCG and Peter Drucker. We’ll examine why standard definitions don’t get us…
Electronics Notes has been continuing to develop its online shop and is starting to broaden out the product range. One key product being introduced is downloadable PDF eBooks. Currently, three books are available covering: A Guide to Operational Amplifiers: This book introduces the fundamentals of operational amplifiers and explores their practical applications in circuits such as amplifiers, filters, oscillators, integrators, and differentiators and more. A Guide to the Superheterodyne Radio: This book explores the invention, operation, circuit blocks, and specifications of superheterodyne radios and their impact on overall performance. A Guide to Digital and Analogue Multimeters: This book provides a…
Clicks Are Great 😊 But Are They Making You Money?Getting clicks on your affiliate links is one thing, but turning those clicks into real earnings is a whole different game.That’s where EPC (Earnings Per Click) comes in.It’s the secret to knowing whether your efforts are actually paying off.If you’re not tracking and improving your EPC in affiliate marketing, you’re probably missing out on a lot of money.So let’s fix that and understand how optimizing your EPC affiliate strategy can transform your affiliate marketing game. What is EPC (Earnings Per Click) in Affiliate Marketing? EPC, or Earnings Per Click, is a…
A smooth calendar–collaboration–approval loop is non-negotiable when you’re managing content at scale. Gain helps many teams get there, but not without its hiccups. Users mention that the previews are a little off, LinkedIn constantly needs reconnecting, and notifications get overwhelming fast. All of that, plus a need for more profound analytics, is enough to make many consider Gain app alternatives. But which tool can truly deliver? The right platform speeds up social media approval and makes it equally easy to create, manage, and distribute content. I’ve gathered 7 strong solutions to help you improve your workflows and replace Gain. Why…
Key Takeaways DeFi Development Corp. authorized a $100 million share repurchase program. The buyback may be funded by capital raised through convertible notes. Share this article DeFi Development Corp., a firm focused on crypto asset acquisitions, today announced a $100 million share repurchase authorization.The company has been actively raising capital through convertible notes to acquire Solana and execute stock buybacks. By July 2025, the firm had outlined plans for a $100 million capital raise to fund both crypto purchases and share repurchases.The authorization allows DeFi Development Corp. to buy back up to $100 million of its shares, potentially funded by…
The key to understanding heredity, disease, and evolution lies in the genome, which is encoded in nucleotides (i.e., the bases A, T, G, and C). DNA sequencers can read these nucleotides, but doing so both accurately and at scale is challenging, due to the very small scale of the base pairs. However, to unlock the secrets hidden within the genome, we must be able to assemble a reference genome as close to perfect as possible.Errors in assembly can limit the methods used to identify genes and proteins, and can cause later diagnostic processes to miss disease-causing variants. In genome assembly,…