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The AdForm Tracking Point custom tag template is an unofficial tag template for Google Tag Manager’s community template gallery. Description This template implements the AdForm Tracking Point on the website. You can use it to load the SDK, initiate the tracking point, and to send page- and order-level data to AdForm. The template can pull product data directly from the dataLayer if you have Enhanced Ecommerce purchase tracking already implemented. Instructions First choose whether to load the tracking points with JavaScript or as an iframe. In the Tracking ID field, add your AdForm tracking point ID. You can add a…

Our Geomarketing Map of the Month for September shows the regional distribution of Baby Boomers (aged 60 and older) and Generation Z (under 28) in 2024 across 37 European countries. As Baby Boomers exit the workforce and Gen Z enters it, earning income and forming households, a generational divide emerges that will significantly influence retail trends. Across Europe, the highest proportion of Generation Z is found in and around Aarhus, Denmark, where individuals under 28 make up 26.1 percent of the total population. In contrast, the highest share of Baby Boomers is in the central Greek region of Evrytania, where…

“I wasn’t there to compete. I was there to win.” Arnold Schwarzenegger Winning builds confidence, creates momentum, and fuels growth. Losing produces doubt, destroys morale, and breeds failure. It’s said that “Winning isn’t everything,” but actually, it is. Or at least it feels that way. Will we always win? No. Can we learn from losses. Absolutely. But what I observe in business is that when losing becomes the norm and leaders fail to set standards high enough to win, people get used to it. Worse yet, it becomes acceptable. Then losing insidiously embeds itself in the culture. Has losing become…

Missed the whole show? No worries. We’ve rounded up the most relevant highlights for marketing and customer engagement teams from the event, and trimmed them down to under four important points, so that marketers like you can catch up fast. 1. SMS filtering gets stricter to keep spam and scams at bay Apple’s latest iOS 26 update puts you in control as it only allows the messages that truly matter to make it to your inbox. Every notification you see is relevant, valuable, and tailored to you. On the surface, this update might seem challenging for marketers, but its true…

Pay Affiliates in Minutes With Stripe Payouts (Now in AffiliateWP) Starting today, you can pay your affiliates directly from your WordPress admin with AffiliateWP Stripe payouts — single click, instant delivery, zero spreadsheets. Continue Reading →

Guest blogging has been an important part of the blogosphere almost from the beginning of the genre. As soon as bloggers started forming communities, hosting other bloggers for debates, discussion, and fellowship became increasingly common. While guest blogging was originally just a way to form and nurture community and relationships, nowadays it’s an important part of building and promoting your blog. In fact, it’s now so common to guest blog that even corporate blogs have guests on occasion. But, what do you need to know about guest blogging generally? The following handy guide speaks briefly about the ins and outs…

On Wednesday, Sept. 24, the stablecoin market reached a historic milestone, reaching an all-time high of $294.56 billion, according to DeFiLlama. Summary Stablecoin market cap reached an all-time high of $294.56 billion Tether’s USDT is still in the lead, but Circle’s USDC is catching up Favorable regulatory conditions, including the passage of the GENIUS Act, boosted demand USDT remains the leading stablecoin in the market, with a $173 billion market capitalization, accounting for 58.7% of the total. In fact, its issuer, Tether, is reportedly targeting a $500 million valuation in a private placement, seeking $15 million to $20 million in…

Using machine learning, MIT chemical engineers have created a computational model that can predict how well any given molecule will dissolve in an organic solvent — a key step in the synthesis of nearly any pharmaceutical. This type of prediction could make it much easier to develop new ways to produce drugs and other useful molecules.The new model, which predicts how much of a solute will dissolve in a particular solvent, should help chemists to choose the right solvent for any given reaction in their synthesis, the researchers say. Common organic solvents include ethanol and acetone, and there are hundreds…

Ask any email marketer for the best way to increase engagement rates, and they’ll likely suggest personalization.  You know it works. I know it, too. Heck, even ChatGPT knows this.  ChatGTP doesn’t know everything, but this one thing it does And the data backs this up – consistently and convincingly.  But here’s the sad reality: most marketing emails still feel like they’re crafted for everyone (which means they resonate with no one).  Even though marketers understand the power of personalization, they often hit three major roadblocks:  Limited time to come up with different creatives or offers  Uncertainty about what personalization…

If you’ve set up UTM parameters to track your marketing campaigns, you’ve already made a smart move to gain insights into your traffic sources.  Now you also need to know how to view UTM data in GA4. It can be difficult, especially with its new interface.  In this guide, I’ll share exactly how to view UTM data in GA4, step-by-step, so you can access the valuable UTM analytics you need. Whether you’re tracking campaign performance, ad effectiveness, or traffic acquisition, knowing where and how to track UTM links in Google Analytics is necessary to make informed, data-driven decisions. What Are…