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One of the big omissions, at least for now, in Google Analytics 4 is the customTask. It is unfortunate, but no such mechanism exists in the client-side SDKs. This means that you won’t be able to do all the magical things that customTask enables in Universal Analytics. One of the biggest headaches is how to collect extremely useful fields such as the Client ID, as these are not available by default in the Google Analytics 4 reporting interface. Well, with a new custom tag template you can now fetch these values from GTAG, write them into dataLayer, and utilize them…
Marketers’ awareness of the importance of brands in purchasing decisions is growing. A strong brand allows us to avoid price wars and convince buyers through aspects that go beyond the usual product/service purchase criteria. With a strong brand, we can also retain our existing customers and build deeper business relationships. Therefore, the brand is one of the most important assets of a company, supporting sales and renewals and providing further financial benefits through brand licensing, franchising, etc. For this reason, many companies are working to create a stronger brand. Our global study with B2B decision-makers, the Superpowers Index, shows that…
Collaborative writing is the preferred mode of authoring papers with multiple contributors. When writing with co-authors, you may soon realise that not all authors work and write the same way. It’s easier and more fun with some than with others. Here, we describe 10 different academic writers to help you characterise and understand your co-authors better. Writing papers for journals is a straightforward process. You follow specific rules and if the research you present is good enough, you’ll get published. And if you have difficulties writing a specific section of the paper, you simply follow the established guidelines for…
AI Marketing and Automation Powering Campaigns Artificial intelligence, or AI marketing, will fuel many developments in the coming year. AI is fast becoming integral to campaign planning, data interpretation and customer engagement. Automated systems support more efficient resource use and allow companies to personalise outreach at scale. Predictive analytics, smart content targeting and real-time optimisation now define the way brands engage with prospects. As a result, mapping customer journeys with detailed insights is easier than ever. In 2025, AI-driven automation will allow brands to respond to consumer needs quickly and consistently. Precision through AI-Powered Segmentation AI now enables advanced…
This website contains affiliate links. Some products are gifted by the brand. As an Amazon Associate, I earn from qualifying purchases. The content on this website was created with the help of AI. While I share money-making strategies, nothing is “typical”, and outcomes are based on each individual. There are no guarantees. Imagine earning thousands of dollars just by reviewing everyday items around your home. What if your simple product reviews could turn into a significant side hustle or even a full-time income stream? After completing my first year as an Amazon Influencer, I’ve uncovered some powerful lessons that can…
If you’re a Meta advertiser, your ad strategy is everything. It’s more important now than it’s ever been before. Because advertisers have diminishing control, the ads are ultimately the best lever for impacting your results. Meta Andromeda changed the rules. Creative diversification replaced micromanaged targeting as the lever advertisers can actually control. But you can’t approach this on a whim. A good, successful ad strategy involves significant thought and planning. And whether or not it works goes far beyond whether you had a good image or video. And truly, that may be the biggest misunderstanding regarding what a successful…
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1.2K Despite your best efforts, bounced emails can — and will — happen from time to time; it’s simply a part of the email marketing process. However, just because email bounces come with the territory sometimes, it doesn’t mean that these unwanted occurrences have to derail your digital marketing campaign. With a proper understanding of what causes hard and soft bounces, as well as a smart game plan in place for counteracting these problems, there’s no reason to fear for your sender reputation and campaign success. To help you eradicate the threat of bounced emails from your upcoming inbox campaigns,…
We have recently released an article in our Knowledge Base detailing all the exciting new features packed into AskiaAnalyse 5.6. This blog post is an accompaniment, promoting the release and summarising the most useful, everyday features it contains. Filtered Weighting Filtered weighting removes the need for manual intervention when implementing certain weighting schemes. We have a blog article on this handy new feature here. The article contains a video where I walk through an example that AskiaAnalyse could not handle previously. In summary, you’ll see these new options in the new version: A: This allows you to set a sub-population…
1. What is the main difference between LLMs and SLMs?LLMs are large, versatile models, while SLMs are smaller, task-specific models.2. Which is faster: LLM or SLM?SLMs are faster because of their smaller size and fewer parameters.3. Are LLMs more accurate than SLMs?LLMs generally provide higher accuracy and deeper reasoning than SLMs.4. Which one is cost-effective, LLM or SLM?SLMs are more cost-effective and require fewer resources to run.5. Can LLMs and SLMs work together?Yes, many systems employ hybrid approaches that combine both for enhanced efficiency and performance.