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In the grand finale Pop-Up Social Success Series episode, Peg Fitzpatrick sits down with community expert Kristina Bartold to unpack the secrets of creating and sustaining vibrant online communities for small businesses and entrepreneurs. From fostering a sense of belonging to balancing promotion with genuine engagement, they cover everything you need to know to turn followers into superfans. Kristina shares actionable insights on building authentic connections, even with limited resources, and why engagement—not numbers—is the true measure of success. Together, Peg and Kristina highlight examples from the best in the business, including Taylor Swift and Duolingo, and explore how consistency,…
Advertisment SINGAPORE, Sept. 24, 2025 /PRNewswire/ — ChainUp, a leading provider of B2B digital asset technology solutions, has been named Transaction Monitoring Solution Provider of the Year at the Asian Legal Business (ALB) Pan-Asian Regulatory Awards 2025, presented by Thomson Reuters. The award comes as regulators worldwide step up scrutiny of crypto transactions, underscoring the growing demand for stronger compliance frameworks in the digital asset sector. Transaction monitoring, as a result, has evolved from a niche capability to a fundamental requirement for businesses operating in this space. ChainUp’s crypto intelligence solution directly addresses this industry shift by providing an institutional-grade platform designed…
Alibaba has released Qwen3-Max, a trillion-parameter Mixture-of-Experts (MoE) model positioned as its most capable foundation model to date, with an immediate public on-ramp via Qwen Chat and Alibaba Cloud’s Model Studio API. The launch moves Qwen’s 2025 cadence from preview to production and centers on two variants: Qwen3-Max-Instruct for standard reasoning/coding tasks and Qwen3-Max-Thinking for tool-augmented “agentic” workflows. What’s new at the model level? Scale & architecture: Qwen3-Max crosses the 1-trillion-parameter mark with an MoE design (sparse activation per token). Alibaba positions the model as its largest and most capable to date; public briefings and…
Posted by Chad S. White on August 5, 2025 Leave a Comment Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the core message of my closing keynote for MarketingProfs’ Modern Email Marketing Essentials. Let’s explore that issue and what B2B marketers can do instead. >> Read the entire article on MarketingProfs.com
One of the big omissions, at least for now, in Google Analytics 4 is the customTask. It is unfortunate, but no such mechanism exists in the client-side SDKs. This means that you won’t be able to do all the magical things that customTask enables in Universal Analytics. One of the biggest headaches is how to collect extremely useful fields such as the Client ID, as these are not available by default in the Google Analytics 4 reporting interface. Well, with a new custom tag template you can now fetch these values from GTAG, write them into dataLayer, and utilize them…
Marketers’ awareness of the importance of brands in purchasing decisions is growing. A strong brand allows us to avoid price wars and convince buyers through aspects that go beyond the usual product/service purchase criteria. With a strong brand, we can also retain our existing customers and build deeper business relationships. Therefore, the brand is one of the most important assets of a company, supporting sales and renewals and providing further financial benefits through brand licensing, franchising, etc. For this reason, many companies are working to create a stronger brand. Our global study with B2B decision-makers, the Superpowers Index, shows that…
Collaborative writing is the preferred mode of authoring papers with multiple contributors. When writing with co-authors, you may soon realise that not all authors work and write the same way. It’s easier and more fun with some than with others. Here, we describe 10 different academic writers to help you characterise and understand your co-authors better. Writing papers for journals is a straightforward process. You follow specific rules and if the research you present is good enough, you’ll get published. And if you have difficulties writing a specific section of the paper, you simply follow the established guidelines for…
AI Marketing and Automation Powering Campaigns Artificial intelligence, or AI marketing, will fuel many developments in the coming year. AI is fast becoming integral to campaign planning, data interpretation and customer engagement. Automated systems support more efficient resource use and allow companies to personalise outreach at scale. Predictive analytics, smart content targeting and real-time optimisation now define the way brands engage with prospects. As a result, mapping customer journeys with detailed insights is easier than ever. In 2025, AI-driven automation will allow brands to respond to consumer needs quickly and consistently. Precision through AI-Powered Segmentation AI now enables advanced…
This website contains affiliate links. Some products are gifted by the brand. As an Amazon Associate, I earn from qualifying purchases. The content on this website was created with the help of AI. While I share money-making strategies, nothing is “typical”, and outcomes are based on each individual. There are no guarantees. Imagine earning thousands of dollars just by reviewing everyday items around your home. What if your simple product reviews could turn into a significant side hustle or even a full-time income stream? After completing my first year as an Amazon Influencer, I’ve uncovered some powerful lessons that can…
If you’re a Meta advertiser, your ad strategy is everything. It’s more important now than it’s ever been before. Because advertisers have diminishing control, the ads are ultimately the best lever for impacting your results. Meta Andromeda changed the rules. Creative diversification replaced micromanaged targeting as the lever advertisers can actually control. But you can’t approach this on a whim. A good, successful ad strategy involves significant thought and planning. And whether or not it works goes far beyond whether you had a good image or video. And truly, that may be the biggest misunderstanding regarding what a successful…