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TAM SAM SOM Framework Acronym Definition Why It Matters TAM (Total Addressable Market) The maximum revenue if you had 100% market share Shows the full scale of the opportunity SAM (Serviceable Available Market) The part of TAM that fits your product and geography Helps you target the right customers SOM (Serviceable Obtainable Market) The share of SAM you can realistically win Turns ambition into actionable targets Three Steps to Calculate Market Size Step 1: Define Your Target Market Map TAM SAM and SOM clearly. Be specific about geography product and customer segments. Step 2: Gather Supporting Market Intelligence Use three…

What Does Your Contract Allow Your Publisher to Do? In her 2025 TAA Virtual Conference session, “Can My Publisher Really Do That?”, Brenda Ulrich, an intellectual property attorney with Archstone Law, said that authors often ask her questions that boil down to “can my publisher do that?”, but what they’re really asking is, “what does my contract allow my publisher to do?”. “At the end of the day, the rules of your relationship with your publisher come down to what’s in the contract,” she said. “That’s why it is really important to carefully negotiate a contract from the start and…

(Photo by Marilyn K. Yee/New York Times Co./Getty Images) Welcome back to This Week in Stratechery! As a reminder, each week, every Friday, we’re sending out this overview of content in the Stratechery bundle; highlighted links are free for everyone. Additionally, you have complete control over what we send to you. If you don’t want to receive This Week in Stratechery emails (there is no podcast), please uncheck the box in your delivery settings. On that note, here were a few of our favorites this week. If an Apple falls in the forest… Now that I’ve moved back to America,…

Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying to explain to your stakeholders why the graphs keep falling.Traffic was the go-to success metric for years, but the landscape has changed. AI search features are eating clicks, informational content is driving less value, and yet we’re still reporting pageviews like it’s 2015.At MozCon, I’m going to challenge that. I’ll show you how to move beyond vanity metrics and focus on strategies that drive conversions. You’ll also learn how to reframe expectations with your stakeholders and report on the SEO metrics that prove success.

Short answer: not quite. Platforms aren’t banning AI; they’re drawing a brighter line between original, transparent work and mass-produced “AI slop.” The result is a tougher monetisation climate for low-effort, unlabeled or misleading AI video—and a clearer (if higher) bar for everyone else. Affiverse has covered the shift all year from the affiliate/creator side: the crackdown is real, but authentic, value-adding AI content still wins. (– Affiverse) Table Of ContentsshowWhat’s actually changed?Platform snapshots: what it means—and what to doYouTubeFacebook & Instagram (Meta)TikTokX (Twitter)Twitch, Snapchat, LinkedInThe new playbook for affiliates & creators using AI videoBottom line What’s actually changed? YouTube is…

If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR crisis. Fortunately, I have not been there, done that, or got the t-shirt, but I know plenty of people who’ve been left holding the bag. With more than 5 billion people worldwide using social media — and sharing their two cents on everything from cat videos to how awesome a brand is (or isn’t) — reputation management and social media listening is only going to get more important.…

Looking to make some extra cash without tying yourself to another full-time gig? There are dozens of creative ways to earn money as a side job from home. Of course, with these side hustle ideas, you can also develop a successful business of your own. With job shortages, salary cuts, or even the removal of bonuses, income decreases while expenses keep rising. Sometimes, a regular job isn’t enough to cover monthly costs. These creative ways to make money can help fill the gaps in your budget and get you through the month until your next paycheck. Below, you’ll find ideas…

“It is advisable to create a State Fund of Digital Assets on the basis of the National Bank’s Investment Corporation,” the president of Kazakhstan Kassym-Jomart Tokayev said in an address to parliament on Monday.

As artificial intelligence (AI) continues to advance, the landscape is becoming increasingly competitive and ethically fraught. Companies like Anthropic, which have missions centered on developing “safe AI,” face unique challenges in an ecosystem where speed, innovation, and unconstrained power are often prioritized over safety and ethical considerations. In this post, we explore whether such companies can realistically survive and thrive amidst these pressures, particularly in comparison to competitors who may disregard safety to achieve faster and more aggressive rollouts.The Case for “Safe AI”Anthropic, along with a handful of other companies, has committed to developing AI systems that are demonstrably safe,…

28 minute read time Campaign Monitor – May 30, 2025 Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. According to online reviews, AWeber’s interface is complex and the automation capabilities seem limited. We’ve tested 18 alternatives that might be a better fit for your email marketing needs. From user-friendly interfaces to advanced segmentation and automation capabilities, these tools offer features that AWeber lacks. Ready? Let’s go. (TL;DR) AWeber Alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold Design-focused brands Intuitive…