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Engineers at Caltech have successfully created a real-life “Transformer” – a groundbreaking development in robotics for aerial and ground operations. Named ATMO (short for Aerially Transforming Morphobot), the robot can transition from a flying drone to a rolling rover while still in mid-air. This innovative design offers a solution to a long-standing challenge faced by hybrid robots: getting stuck on rough terrain when attempting to transform after landing. ATMO’s unique ability to switch modes seamlessly – without pausing or requiring a perfectly flat landing surface – significantly boosts its agility and reliability. This capability could prove invaluable in a wide…

[This post was originally published on 10th July 2018. It has been updated on 7th Jan 2025.] Are you taking up a customer-centric approach for your email marketing so as to deliver what subscribers are looking for? If yes, you’re on the right track. The cut-throat competition has made it imperative to live up to the expectations of your subscribers/ customers. In this article, we are going to explain how to create a survey in Mailchimp and how you can embed polls in your email campaigns. You can stand true to the customer’s expectations by keeping them engaged and asking…

Setting up cross-domain tracking in Google Analytics 4 has been well-documented. The main departure from Universal Analytics is how cross-domain measurement is something you configure through the Google Analytics user interface rather than through implementation and JavaScript. While this approach is obviously beneficial especially for those who lack the know-how or the resources to configure the JavaScript trackers, it does lead to problems, too. In this article, I want to tackle these edge cases. They are: How to prevent the _ga cookie update from cross-domain tracking from messing with pre-existing client identifiers on the site. How to configure cross-domain tracking…

In this E-book, Apexon shares a proven approach to innovation. From setting a clear vision to building scalable innovation pipelines, the guide highlights how enterprises can unlock growth. E-Book The Innovation Paradox: Moving Fast When the Path Isn’t Clear In today’s rapidly shifting business environment, clarity is rare. Waiting for perfect answers only slows progress. The organizations that lead are those that listen first, learn continuously, and move with speed and discipline. They embrace uncertainty, test boldly, and scale what works—turning ambiguity into competitive advantage. In this E-book, Apexon shares a proven approach to balancing speed with discipline. From setting…

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Welcome back to The Workaround. I’m Bob 👋I’m here to make you think, smile, and discover a shortcut to success or a trap to avoid.This is one of those periodic pieces for Paid subscribers. The paywall is my way of ensuring I don’t scare people off, see if they want me to go there, and a challenge to get outside my comfort zone.These posts get pretty deep, a bit weird, and a little woo.Note that 100% of the proceeds go toward new reader acquisition, so your subscription dollar pays it forward to others.”You take the blue pill… the story ends,…

How do you convert a marketing skeptic into a supportive advocate? By showing them you know what you’re doing.Designing and executing effective marketing programs is a tough gig at the best of times. Today’s marketer faces a wide range of emerging strategic and operational challenges. Yet, on top of everything else, many marketers in small businesses are saddled with having to convince skeptics on the value of marketing in the first place. Pretty much every small business has (at least) one marketing skeptic. It’s the person who remains unconvinced of the ultimate effectiveness of marketing as a business function. The…

Just five years ago, affiliate marketing was something people did on the side. Today, it’s a full-time job for thousands and a billion-dollar business for brands. So, what changed? The affiliate marketing stats explain it all.In this blog, we’ll share the latest affiliate marketing trends for 2025 and show you how the industry has grown and what it means if you’re thinking of getting started or scaling up. Global Affiliate Marketing Market Overview Affiliate marketing isn’t just growing, it’s booming. Let’s break down where the affiliate marketing industry statistics stand today and where it’s headed in the coming years.Market Size…

In August 2025, after winning his US Open match, tennis player Kamil Majchrzak tried to gift his Asics cap to a young fan. Instead, a nearby spectator snagged it from the kid’s hand. This awkward scene quickly became viral. After the situation, Majchrzak posted the situation on his Instagram profile, tagging Asics and asking the internet to help him find the boy.  Within hours, the story spread widely, and Asics recorded a 215% increase in Instagram reach. This real-life example shows how a single unexpected mention can boost brand awareness. And why social listening on Instagram is more important than…

Content Introduction: The Invisible Battlefield Behind Every Blockchain Transaction Using the blockchain may seem simple: you swap tokens on a DEX, mint a trending NFT, click confirm, and wait. But behind that click lies a hidden, high-stakes battle over transaction order that most users never see. This battle is called MEV, or Maximal Extractable Value. It refers to the profit that block producers, like miners or validators, can extract by reordering, inserting, or delaying transactions. MEV isn’t a bug, but rather a gray area within blockchain design. It’s technically legal, but extremely disadvantageous to regular users. According to ZENMEV, the…