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In South Africa’s rapidly evolving fast-moving consumer goods (FMCG) market, a quiet revolution is underway, one led not by price tags or flashy marketing, but by a steadfast commitment to quality. GeoPoll’s latest report, based on fresh insights from 500 South African consumers and 2,547 others across the continent, uncovers the drivers behind modern consumer choices and the retail channels that win their trust. The Reign of Quality From toothpaste to tea, South Africans are prioritizing performance and reliability. In nearly every category, beverages, dairy, staples, personal care, quality consistently ranks as the top purchase driver, outranking price and brand…
If you have completed your PhD with a monograph, AKA a thesis, you might wonder if you can convert your thesis into journal papers. Are you allowed to do this, and what is the best way to do it? Here, we describe the steps you should consider when you convert your PhD thesis into papers. Converting a monograph PhD thesis into papers is a great idea, particularly if you want a career in academia. Papers are the current currency in academic career development. You want to show others that you’ve done good work. And if you have not written papers…
I think the new iPhones are pretty great. The base iPhone 17 finally gets some key features from the Pro line, including the 120Hz Promotion display (the lack of which stopped me from buying the most beautiful iPhone ever). The iPhone Air, meanwhile, is a marvel of engineering: transforming the necessary but regretful camera bump into an entire module that houses all of the phone’s compute is Apple at its best, and reminiscent of how the company elevated the necessity of a front camera assembly into the digital island, a genuinely useful user interface component. The existence of the iPhone…
Traditional search tracking is built on a simple promise: type a query, get a result, and track your ranking. AI doesn’t work that way. Assistants like ChatGPT, Gemini, and Perplexity don’t show fixed results—they generate answers that vary with every run, every model, and every user.“AI rank tracking” is a misnomer—you can’t track AI like you do traditional search.But that doesn’t mean you shouldn’t track it at all.You just need to adjust the questions you’re asking, and the way you measure your brand’s visibility.Why you can’t track AI like traditional searchIn SEO rank tracking, you can rely on stable, repeatable rules:Deterministic results: The same…
Looking to boost your business’s reach and multiply your sales? If you’re ready to harness the power of partnership marketing, launching an affiliate program is your most strategic move. An affiliate program empowers others to promote your products or services, earning a commission for every sale they drive. It’s a true win-win for both you and your partners, creating a powerful network of promoters dedicated to your success. In this comprehensive guide, I’ll walk you through exactly how to set up an affiliate program on WordPress, step-by-step. Whether you run an eCommerce store, sell digital products, or offer professional services,…
When gifting for small business owners, you want to strike the perfect balance between practical and delightful. Because let’s be honest—they’re juggling everything from content creation to client calls, and they deserve tools that make their lives easier (and maybe even more fun). This gift guide is packed with handpicked essentials that are equal parts useful, tech-savvy, and stylish—perfect for the entrepreneurs, creatives, and go-getters in your life. Plus, you’ll get bonus points for gifting something that supports their big dreams. Ready? Let’s dive in. 1. A Sturdy Tripod Small business owners are creating content left and right—videos, reels, webinars—you…
Shiba Inu’s development team has frozen the BONE tokens of 4.6 millions after PeckShield, a blockchain security company, identified an advanced attack on Shibarium Bridge infrastructure. Developers acted immediately to prevent the breach and protect assets of community. Kaal Dhairya, a developer from PeckShield, confirmed the incident after the alert was sent about suspicious activities on the network. Attackers used a Flash Loan exploit to obtain 4.6 Million BONE tokens by using compromised validator keys. The hackers used this attack to take over control of the Shibarium bridge system, and attempted asset drain from its ecosystem. Due to the fact…
Netflix has become more than just a streaming service—it’s a global cultural powerhouse that shapes how millions of people around the world consume entertainment.From its humble beginnings mailing DVDs in the late 1990s to its current status as a platform with hundreds of millions of subscribers, Netflix has transformed both the media industry and the habits of its audience.Today, it’s not just about what shows or movies are popular, but also about how deeply Netflix has embedded itself into everyday life: how many countries it reaches, which demographics tune in the most, how many hours people spend watching, and even…
Dr. Robert Cialdini’s Seven Principles of Influence are more than psychology theory — they’re practical levers you can pull to make your email marketing campaigns more persuasive and more profitable. Used wisely, these principles help you engage subscribers, boost conversions, and build trust. Ignore them (at your own peril), and your campaigns risk blending into the inbox noise. Here’s how to apply each principle directly to your email marketing strategy. Reciprocity: Give to Get People feel compelled to return favours. In email marketing, this means offering value first. Send a free guide, template, or checklist. Provide expert advice or a helpful tip. Offer…
One of the biggest perks of working with server-side tagging is that you can establish a first-party context between the site sending the data and the server-side tagging endpoint itself. This leads to many benefits, including improved control of the data streams, the possibility to set cookies that extend beyond ITP’s restrictions, and reduced stress on an already very likely overloaded Content Security Policy. In this article, I’ll show you how to map multiple custom domains to your Google Cloud Project application. I’ll also show you how to configure the container to support previewing all these different domains. X The…