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SWOT analysis is a strategic planning tool that helps companies evaluate their internal strengths and weaknesses, as well as external opportunities and threats. This dual perspective is essential for conducting effective market opportunity assessments. Applications of SWOT Analysis in Market Research Identifying Market Positioning – Evaluate a company’s position in the market, identify its strengths and weaknesses, and understand how its products or services are perceived. Competitor Analysis – Analyze competitors’ strengths and weaknesses to uncover market gaps and determine how the company can differentiate itself. Assessing Market Opportunities – Evaluate the feasibility of entering new markets with…
A new study reveals that while there is wide agreement that student engagement plays a vital role in learning, educators continue to face uncertainty about what engagement looks like, how best to measure it, and how to sustain it. Education Insights 2025–2026: Fueling Learning Through Engagementcaptures prevailing attitudes and beliefs on the topic of engagement from 1,398 superintendents, teachers, parents, and students from across the United States. Survey data was collected in May 2025 by Hanover Research on behalf of Discovery Education, the creators of essential PreK-12 learning solutions used in classrooms around the world. “Discovery Education conducted the Education…
“The lion does not turn around when a small dog barks.” African Proverb A hallmark trait of elite performers in business, sports, science, war, and the arts is the discipline to remain focused on the important and not become distracted by the trivial. Being overly reactive to market trends, competitor actions, and one-off customer requests can become a pattern of behavior embedded within a company’s culture causing executives to lose sight of the big picture. A study by consulting firm PwC of more than 6,000 corporate executives found that 63% said their company does NOT have clear strategic direction on…
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. With seamless CRM integration and unlimited sends that don’t affect your marketing contact limits, Transactional Email ensures reliable delivery of critical customer communications. Here‘s what you need to know about HubSpot’s Transactional Email add-on as of 2025. HubSpot Transactional Email Add-On Pricing Overview HubSpot Transactional Email is available exclusively as a premium add-on for Marketing Hub Professional and Enterprise customers: Component Monthly Cost Requirements What’s Included Transactional Email Add-On $600/month…
It is often said amongst marketers that when you get the hang of deep linking, it becomes very much like finding a secret passageway that leads directly to treasure within an otherwise obscured maze called affiliate marketing. This tool is known for the value of better user experience, increasing conversion rates, and hence revenue for the marketer and its affiliates. In this guide, we look at what deep linking is, why it is imperative in the affiliate marketing world, and to do just that, here are a few tips. Deep Linking Explained In general, deep linking is a hyperlink that,…
YouTube’s added some new search filters to help channel managers stay on top of engagement opportunities, while it’s also rolling out its automated highlights for live-streams, which will give you more ways to utilize your content. First off, YouTube’s looking to make it easier to manage your channel engagement by enabling creators to filter video responses based on the latest replies, with “New replies to your response”, and the option to sort comments by “Newest,” ensuring that you can stay on top of the latest discussions inspired by your clips. So now, you’ll be able to ensure that you continue…
The first step to self-custody. Experience a new level of intuitive, secure mobile cold wallet. CoolBitX proudly introduces CoolWallet Go, a next-generation entry-level cold wallet designed to make crypto security more accessible than ever. Staying true to the brand’s commitment to safety and simplicity, CoolWallet Go features its signature ultra-slim card design, supports multi-chain asset management, and introduces a seedless backup system, eliminating the need to write down recovery phrases. Whether you’re just getting started with crypto or want a lightweight solution for everyday use, CoolWallet Go delivers a seamless and intuitive experience at an affordable price. Backed by the…
Whitney Zhang ’21 believes in the importance of valuing workers regardless of where they fit into an organizational chart.Zhang is a PhD student in MIT’s Department of Economics studying labor economics. She explores how the technological and managerial decisions companies make affect workers across the pay spectrum. “I’ve been interested in economics, economic impacts, and related social issues for a long time,” says Zhang, who majored in mathematical economics as an undergraduate. “I wanted to apply my math skills to see how we could improve policies and their effects.”Zhang is interested in how to improve conditions for workers. She believes it’s important…
Posted by Chad S. White on August 11, 2025 Leave a Comment When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are nine best practices to follow: Send welcomes immediately. Use a marketing-appropriate sender name. Use a high-value call-to-action. Keep your copy and design focused. Use a welcome email series. Send different welcomes based on acquisition source. Craft user-friendly welcomes. QA and optimize your welcomes often. Seasonally update your welcomes. For a full…
Facebook has now officially released their Conversions API tag template for server-side tagging in Google Tag Manager. With this tag template, you can create a server-side tag that fires with any Client designed to parse requests into a unified event model. One such Client already exists, and every single Server container has it built-in: the GA4 Client. If you haven’t yet deployed a Server container, check out this video walkthrough for more details on how to do it. In this guide, I will walk you through the steps you need to take to get Facebook’s Conversions API working in unison…