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There’s a whole world of influencer tracking platforms out there and if you’re a business working with influencers with a small budget, tracking the real results of these campaigns is essential. We all know that working with influencers can get expensive. Getting sales from your influencer campaigns is critical. In reality, vanity metrics only give you a part of the picture. Without influencer sales tracking, businesses run the risk of making losses on influencer campaigns because they don’t have the data to make good decisions on their digital marketing campaigns. Choosing influencer marketing software to track influencer-driven sales can be…
When HubSpot CEO Yamini Rangan’s recent LinkedIn post racked up 67 reposts, the real question wasn’t the number – it was the outcome. Did it move the pipeline? Too often, brands pour resources into LinkedIn marketing and employee advocacy on gut instinct, not data. The truth is, winners don’t just post content. They measure, adapt, and optimize… using LinkedIn analytics tools! In an AI-saturated world where audiences tune out corporate messaging, the companies that master this balance will own their markets. In this guide, I’ll show you the best LinkedIn analytics tools to make it happen! Quick Summary:– LinkedIn analytics…
Advertisement     Ripple, an enterprise-focused blockchain service closely tied to the XRP Ledger, said on Tuesday that its stablecoin, Ripple USD (RLUSD), has been added to Securitize’s platform, enabling users to exchange shares in tokenized money market funds by major crypto investment firms BlackRock and VanEck for the U.S. dollar-pegged token. Ripple and Securitize debuted a smart contract allowing holders of BlackRock’s USD Institutional Digital Liquidity Fund (BUIDL) and VanEck’s Treasury Fund (VBILL) to swap their tokenized shares for the RLUSD. The smart contract enables BUIDL and VBILL investors to instantly exchange their shares for RLUSD at any…
ExperimentsWe wanted to understand which models and tasks would benefit most from our curation process. As baselines for our experiments, we fine-tuned two LLMs of different sizes (Gemini Nano-1 with 1.8B parameters and Nano-2 with 3.25B parameters) on two tasks of different complexity (lower and higher, based on expert alignment) using crowdsourced labels. Each crowdsourced data set has ~100K annotations and a strong class imbalance, with around 95% benign labels on average.We compared each of these four baseline conditions against the corresponding curated condition in which each model (Nano-1 and Nano-2) is fine-tuned over multiple rounds using the curation process…
947 Millennials are a misunderstood yet seriously sought-after demographic in the marketing world. Every digital marketer longs to attract millennials since they’re the largest living generation with such tech-driven nature. Still, there’s something entirely different about Gen Y that makes appealing to them a notoriously difficult task. “Millennials are eschewing the old way of doing things: they don’t click on banner ads, buy print magazines, read snail mail or watch traditional network television. It begs the question: Is going viral on Snapchat the only way to reach millennials?” asks Antoniya Koleva Zorluer from Business2Community. Although this is one way to…
If you believe all the marketing hype, Robotic Process Automation (RPA) comes close to the German concept of an ??????????? ???????????? (literally “egg-laying wool-milk-sow”). Imagine that a pig could lay eggs and produce wool and milk at the same time. This freak of nature would be the perfect farm animal, but it goes without saying that such a creature does not exist. Similarly, according to some, RPA only has benefits and advantages and can satisfy all your IT needs. When you read recent articles on RPA, you find stories of stellar Returns on Investment that are achieved in days, of…
In today’s dynamic business landscape, understanding your customer is paramount. This is where Customer Journey Analytics (CJA) steps in, offering a magnifying glass into every interaction a customer has with your brand. From the first casual browse to the final purchase, and even post-sales engagement, CJA tools meticulously map out these touch points, revealing invaluable insights that can make or break a business. Mapping the Customer’s Footsteps: From Browse to Buying Customer Journey Analytics platforms aren’t just about collecting data; they’re about connecting the dots. Imagine a customer’s path as a winding road. CJA tools track their every step: Discovery:…
Welcome back to The Workaround. I’m Bob 👋You’re in good company with over 11,000 fellow entrepreneurs and innovators who follow my stories from a career in tech startups and corporate innovation.I’m here to make you think, smile, and discover a shortcut to success or a trap to avoid.Listen by hitting the play button above or using your favorite podcast app. Or listen and watch on YouTube.Subscribe nowI’m excited to share the next episode in my series of conversations with interesting people on topics where business and life intersect.My discussion partner this week, Raman Sehgal, is a man of many interests.…
Microsoft Ads Liaison Navah Hopkins confirmed that the company’s Ads for Social Impact program, which grants nonprofits ad credits across Microsoft’s ad inventory, is currently on a waitlist. Why we care. The program gives nonprofits free ad credits to reach audiences across Bing, Outlook, MSN, Microsoft Edge, and even Yahoo and AOL via syndicated partners. With no strict feature requirements, charities can apply the credit to strategies that best fit their goals, while also accessing training and optional AI tools for creative support. Eligibility: To qualify, nonprofits must be registered 501(c)(3) or equivalent, have a functioning mission-aligned website, and not…
Home » Articles » 📈 Affiliate Marketing Statistics in 2025: What You Need to Know Affiliate marketing has firmly cemented itself as one of the most reliable and growing income streams in the digital economy. As of 2025, it’s valued at over $17 billion globally, with projections suggesting it will hit $27.78 billion by 2027. The industry has evolved significantly, with new technologies, channels, and strategies emerging each year. In this post, we’ll dive into the latest affiliate marketing statistics, the top channels for affiliate marketing,…