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Emington Elevated to Senior Leadership Team, from Vice President The Martec Group is pleased to announce the promotion of Vice President Josh Emington to Partner, effective July 17, 2025. Emington joined the company in 2014 and was promoted to Vice President in 2023. He has built an extensive career developing deep expertise in market research and consulting. He has particular experience serving the merger and acquisition sector, internal and external corporate Insights teams, and the franchising industry at large. “We’re delighted to welcome Josh and his considerable talents into our senior leadership team,” said Rick Claar, President of The Martec…
Looking for great ways to help students learn to work together, listen carefully, communicate clearly, and think creatively? Try some of these awesome team-building activities for kids. They’re a super way to give your students the chance to get to know one another, build trust as a community, and, best of all, learn valuable life skills that will last long beyond their school years. FREE GOOGLE SLIDES Team-Building Games for Kids These Google Slides make it easy to share team-building games with your students Grab our easy instructions and get to bonding! Benefits of Team-Building Games for Kids Team-building games…
Marketers love talking about trust. We toss around phrases like “authenticity,” “emotional resonance,” and “earning customer loyalty” as if every purchase is a sacred relationship between buyer and brand. But here’s the truth: I don’t trust most of the things I buy. I just buy them. I don’t trust my gas station (I probably don’t even notice the brand). I don’t have a meaningful relationship with the person who stocked the bananas. I don’t need my new ladder to make me feel something. It’s time to fill the tank with gas. I want a banana. I need a ladder. And…
Big company customer service has evolved to be pointless, a useless shadow of its former self. Big companies can’t take responsibility, only humans can. And when we depersonalize our interactions and work to minimize the time spent and use a refund or policy to ‘make it right’, we forget what service is usually for. It’s simply cheaper to offer a refund and move on (or to fill out a form and ignore the complaint altogether). The customer who cares enough to complain (about a doctor, a product, a service or even an expectation) is rarely seeking a refund. A refund…
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B2B marketing is simply how businesses promote their products or services to other businesses, rather than directly to individual consumers. It works because B2B decision makers are (spoiler alert) also human beings. And that’s where the similarities between B2C and B2B social media marketing end. So how do you stand out from your competition and attract new customers from social media? Do customers even care what B2B brands post? (Yes.) Keep reading for all of our best B2B social media marketing tips to reach your goals. How is B2B social media marketing unique? You may have heard the famous phrase…
Retail therapy isn’t just a fancy term for “I like shopping.” It’s when you go shopping for the main purpose of making yourself feel better, rather than because you actually need something. Retail therapy goes by many names like comfort buying and stress shopping. Does shopping actually make us feel better, or are we just fooling ourselves with some very expensive therapy? Let’s dive a little deeper into the psychology behind retail therapy and find out if your shopping habits are helping or hurting your stress levels. The Science Behind Your Shopping High Did you know that retail therapy floods…
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure The crypto market has taken a nosedive this week, as evidenced by major assets like $BTC, $ETH, and $SOL dropping into the red zone. Still, this doesn’t mean you have to halt your strategy; downturns can be prime moments to reassess, stack wisely, and position for the rebound using the best crypto. Crypto Market Cap Drops 5.5% in Just Five Days Over the past five days alone, the total crypto market cap has dropped by roughly 5.5%, from $4.13T to $3.9T. Source: CoinMarketCap During the same time…
I did a podcast this month on how to use technology to increase innovation. Now, I’m not a fan of innovation for its own sake. If you have something that works, innovation can be a bad thing because it may break what works. But if it doesn’t work, or it works badly, and you’ve looked at past practices by you and others, then innovation plays a role in terms of solving a unique problem that appears unsolvable or sub-optimal. Innovation is tough, I once got into an argument with a soon to be let go Ford CEO on innovation and I…
Meet Wendall — our custom-trained AI sidekick. There’s no doubt the AI is not a “for tomorrow” type thing, but a “you better be on it today” situation. …and here at Chimp Answers, we’ve been spending a bit of time understanding how we can use AI ourselves. Yes, there are lots of great things you can do with it, but we’ve been really drilling down into the Mailchimp side of things (as if you didn’t know!), and wanted to give you a “behind the scenes” view of what we do and how we use AI to make things quicker, easier…