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“There was a signature to a Bill Belichick team: Whatever the opposition did in the first half, his team tended to take away in the second half.” Author David Halberstam Good coaches in any sport come into a game with a solid plan to win. Great coaches are the ones who can assess the action in real-time and determine the necessary adjustments. In sports such as football, basketball and soccer, halftime affords the coach a few minutes to analyze the first half action and identify the critical changes that will lead to a win. Halftime of the calendar business year…

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Want to know how I doubled my sales? I finally started tracking them. Not just hoping and guessing and scribbling notes during Zoom calls. I mean actually tracking them—from that first curious “hey there” to the final handshake and invoice. That’s the magic of a sales pipeline. It’s a visual roadmap that shows you exactly where each lead is, what’s next, and how close you are to hearing “yes.” You get to nudge people along, fix bottlenecks, and keep the whole thing humming like a well-oiled espresso machine. And it works. Companies with strong pipeline systems see up to 80%…

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Consider sharing with your audienceReading Time: 6 minutes Guilty of posting a blog article and then never looking back?  Oof. You’re leaving so many juicy repurposing opportunities on the table.  When you’ve already put in the elbow grease to write an engaging blog post, don’t let that creative energy and time go to waste. You can spin it, pull from it, and repurpose it to create a full month’s worth of social media content.  (And other content types, too — like email newsletters or gated downloads, if you want.)  Let’s take a closer look at 11 practical ways you can…

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In an ever evolving landscape, learn how 1st party data is used with identity solutions to boost CPMs: why all publishers should begin collecting subscribers or user data. With the fall of 3rd party data, this should be your number one strategy.SubscribeSignup for expert blogging tips!Thank you!You have successfully joined our subscriber list. Understanding 1st Party Data1st party data is information collected directly from users. For publishers, this data is invaluable as it allows a deep understanding of the audience. Users provide this information when they engage with a site, often through registration forms. The benefits include:AccuracyRelevanceFull control over data…

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Having spent the last 20+ years in cybersecurity, helping scale cybersecurity companies, I’ve watched attacker methods evolve in creative ways. But Kevin Mandia’s prediction about AI-powered cyberattacks within a year isn’t just forward-looking, the data shows we’re already there. The Numbers Don’t Lie Last week, Kaspersky released statistics from 2024: over 3 billion malware attacks globally, with defenders detecting an average of 467,000 malicious files daily. Trojan detections jumped 33% year-over-year, mobile financial threats doubled, and here’s the kicker, 45% of passwords can be cracked in under a minute. But volume isn’t the whole story. The nature of threats is…

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 Posted by Chad S. White on August 28, 2025  Leave a Comment On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text description into an image’s alt tag. But before we get into how to determine the most appropriate alt text to use, let’s clarify exactly… >> Read the entire post on Oracle’s Modern Marketing Blog

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In recent years, the rise of artificial intelligence (AI) has sparked widespread discussions and concerns about its potential impact on the job market. Many people fear that AI technologies will replace human workers, leading to widespread unemployment and economic upheaval. However, the reality is far more intricate. While AI is undoubtedly transforming industries and reshaping the nature of work, its impact on employment is multifaceted and complex. First and foremost, it’s essential to recognise that AI is not a monolithic force poised to eliminate entire professions overnight. Rather, AI is a tool—a powerful one, to be sure—but a tool nonetheless.…

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Building engaging insight communities means creating purposeful, flexible research environments where participants feel heard and valued. On Wednesday, September 10, Recollective is hosting a live webinar with Alexis Gauthier of Touchstone Research to explore how brands can move beyond generic community templates and deliver real insight value. In this post, you’ll learn: What’s happening at the TSR + Recollective insight communities webinar Key takeaways on building engaging qualitative communities How Touchstone builds research communities for media, tech, and youth brands When and how to attend the live webinar Why Insight Communities Need to Be Built for Engagement No two research…

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