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Again we have the pleasure of wrapping up another calendar year of the Doctoral Writing blog. As always, we note how quickly the year has passed – and 2022 is no exception. Adelaide Bus Stop painting Artist Unknown This year Covid continued to dominate our lives despite the desire of our governments to ignore it, and, increasingly, we have seen the impacts of global warming on our everyday routines. In Australia, like elsewhere, weather events have caused great upheaval – following massive fires in previous years, in 2022 we’ve experienced devastating floods. Few people will have escaped these momentous events…
back with a “5 minute Friday” audio editionkey concepts I cover in this snippet:all the costs inherent in the B2B software lifecyclethe ongoing total cost of ownership (TCO) tug of warthe job of PM/GTM being to minimize customer TCOthe impact of AI agents and a reckoning for all costsa prediction on which costs will go up, down, and awayAs always, I’d also love to hear from listeners about their approaches to simplifying the path from product vision to product value in B2B – please chime in via this LinkedIn post, comments👇 or join the chat via the Substack app.And if…
What is iterative testing?Iterative testing is a process where you repeatedly test, measure, and refine your marketing assets based on each round of results.Product development teams have used this approach for decades. Now marketers apply these same principles to continuously improve campaigns, messaging, and user experiences through small, data-driven changes rather than complete overhauls.And why should marketers care?Think about it this way:Most marketing fails aren’t massive flops that crash and burn. They’re slow leaks that drain your budget day after day.Iterative testing plugs those leaks by giving you:Risk reduction: You spot what’s underperforming before blowing your entire budgetAdaptability: Your campaigns…
8 minute read Often considered a pleasant surprise, a traffic spike can also indicate fraudulent lead activity. It becomes apparent as you pay for what seems genuine and fresh leads, only to witness no real conversions. You’ve likely fallen victim to lead generation fraud, a deceptive practice used by unscrupulous affiliates to artificially inflate affiliate commissions. Here’s the alarming fact: given that 30% of sold leads are fraudulent, advertisers who neglect to monitor fraud prevention may be losing their marketing dollars at this very moment without even realizing it. The solution? Read on to discover common lead generation fraud schemes…
Finding the right people on Instagram can transform your social media experience, but it’s not always that easy like looking for someone on LinkedIn. Whether you’re looking to connect with friends, discover influencers, research competitors, or build a network in your industry, knowing how to effectively search Instagram makes all the difference. Instagram’s massive user base makes it both a goldmine of connections and a challenging platform to navigate efficiently. With targeted search strategies, you can cut through the noise and find exactly who you’re looking for. In this guide, I’ll share proven techniques to help you find people on…
Are you searching for ideal jobs for introverts with zero social interactions? If that’s you, then you need to read this post. Today, I am going to share perfect jobs for introverts who want to work alone and earn money from home. It’s true; as an introvert you face a lot of situations where you are either not in the right kind of job or struggling to network with colleagues or having trouble landing any job. These are the common woes of introverts who want to start a career or look for ways to make money. According to this survey,…
Advertisement     Disclaimer: The below article is sponsored, and the views in it do not represent those of ZyCrypto. Readers should conduct independent research before taking any actions related to the project mentioned in this piece. This article should not be regarded as investment advice.The crypto market is regaining momentum, with assets like Dogecoin pushing against key resistance levels and institutional demand for crypto continuing to rise. While top assets dominate conversations, traders are increasingly seeking altcoins that offer higher upside potential. Among September’s standout opportunities is RCOF, now in the final stage of its presale at $0.16…
This guide explores the fundamentals of image annotation, its techniques, real-world applications, how to choose the right image annotation service provider, and more. What is Image Annotation? Image annotation (a subset of data annotation) is labeling images or tagging relevant information, strategically incorporating human-powered efforts and sometimes computer assistance. Labeling images is crucial to build computer vision models for tasks like image classification, image segmentation, and object detection. Labeled images help identify and highlight specific features, such as objects or regions within them, and it can range from the task of annotating a group of pixels to one label for…
25 minute read time Campaign Monitor – May 30, 2025 Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. While Klaviyo offers decent tools for e-commerce-specific email marketing, online reviews frequently mention struggles with deliverability and support issues. We’ve tested 16 alternatives that might be a better fit due to their superior deliverability, responsive customer service, and more intuitive interfaces. Ready? Let’s dive into the best Brevo alternatives on the market today. (TL;DR) Klaviyo alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor…
App and web insights at your fingertipsAutomated and custom insights, previously available only for web, are now in App + Web properties. Automated insights use machine learning to identify key trends and anomalies in your data. For example, if there was an unusual spike in sales yesterday, you will get an alert of the change which you can then investigate. Automated insights get smarter and more relevant to your business over time. Custom insights give you the control to tell Analytics what metrics you’d like to be alerted about. For example, if you are a retailer and you’ve just released a new…