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Small businesses should adopt a more nuanced understanding of their customers, informed by behavioral insights and grounded in real-world observations.The reason so much of a small business marketing efforts fail, is because we are trying to industrialize a department of our organization that can’t be industrialized. Implementing behavioral science thinking is perhaps the single biggest improvement a business can make to their marketing effectiveness. In many ways, we could say that small business owners have never had it so good. It’s easier than ever to start a business, and there are a gazillion number of affordable marketing tools and services…
Video is thriving on LinkedIn. Video watch time rose 36% year-over-year in 2024, with short-form video creation growing at twice the rate of other post formats, while video posts are shared 20x more than any other content type in the app. If you’re not utilizing video within your LinkedIn marketing approach, then you’re not maximizing your opportunities, and with so many video creation options now available, including generative AI video (this is not an endorsement of AI video, just a note), it should, at the least, be on your radar if you’re seriously looking to improve your LinkedIn standing. And these tips…
Moneymagpie Team 29th Aug 2025 Reading Time: 4 minutes Boutique perfumes are all the rage – look at the success of social media brands like Ffern and The Saltworks Company. But you don’t need to be on the front of OK! Magazine or a huge company to start selling homemade perfume. You could make and sell your own perfume and perfume-based products for surprisingly little cost. It’s not that hard either and you can almost always find what you need at a health food store. How to make your own perfume Before you can begin selling homemade perfume, you need…
Uniswap has introduced intent-based trading. The move can reshape the area of decentralized finance and crypto banking. The feature allows customers to achieve their objective of trading without conducting actual trades, which makes the business quick, more affordable, and cost-effective. Dominating DeFi Despite Small Beginnings Uniswap started out very small with just $30 000 liquidity in 2018. The Automated Market Maker model of the protocol substituted the old-fashioned order books with smart contract-based liquidity pools. This innovation was to permit permissionless markets for any ERC-20 and to democratize access to liquidity. By 2020, Uniswap was a generic name in…
We all leave traces behind: emails, text messages, photos, voice notes. But what if you could go one step further? What if your loved ones could still talk to you after you’re gone?Thanks to advances in artificial intelligence, digital immortality is no longer the stuff of science fiction. It’s becoming technically possible to create custom AIs that mimic a person’s personality, tone, and behavior, and eventually their voice and even their face. But like any AI system, your future digital twin will only be as good as the data it’s trained on.If you want to live on as an AI that your…
Looking to get more clicks and replies from your emails? Then it’s time to go beyond plain text and static images. Today, email marketing is changing fast. Businesses are using email marketing services and SMTP server services to send Interactive Email Content, like buttons, sliders, polls, and videos – inside emails to grab attention and boost conversions. Why? Because interactive content in emails is more engaging. They let readers take action directly from the email, without leaving their inbox. Think of it like this: instead of just reading your email, people can interact with it. They can book a demo,…
Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses to revisit how they are managing data in their Google Analytics accounts. To help, Analytics provides businesses with a variety of features to control how their data is used. Here is an updated overview of controls in Analytics that govern how data is collected, stored, and used–all of which can be adjusted at any time.
Sri joined AYR in January 2022. He brings years of experience from the RPA industry with time spent at insurance and healthcare providers, both Blue Cross and Blue Shield and Anthem. Sri also worked at KeyBank designing and developing RPA solutions, and performing initial process assessments while leading the effort on developing and deploying reusable assets using automation tools and best practices. With his diverse experiences, it’s fair to say Sri is ready to assist with many industries and intelligent automation configurations. At AYR, Sri has been instrumental in assisting customers with advanced automation ecosystems and has helped customers complete…
Tout le monde parle de growth hacking mais peu en parle avec autant d’expertise que Denis Cohen. Je l’ai donc invité dans le podcast d’IntoTheMinds pour qu’il partage avec nous ses secrets. C’est l’occasion également d’évoquer DropContact, la boîte dont il est le fondateur et qui contribue grandement à l’écosystème du growth hacking. A titre personnel c’est un podcast qui m’a beaucoup apporté car je n’ai jamais fait de growth hacking ni d’outbound marketing. Ca m’a donné envie de m’y mettre alors j’espère que ce sera la même chose pour vous. Si vous avez des questions n’hésitez pas à les…
Posted on August 19, 2025August 19, 2025 Busy TAA People: Andrea Honigsfeld Publishes New Textbook TAA member Andrea Honigsfeld and her coauthors. Maria G. Dove and Carrie McDermott Goldman, published a new book, Nine Dimensions of Scaffolding for Multilingual Learners. The K-12 textbook, published by Corwin, offers content area teachers practical strategies to meet the linguistic, social-emotional, and academic needs of multilingual learners, through nine scaffolded approaches. Congratulations, Andrea! Like this:Like Loading… Please note that all content on this site is copyrighted by the Textbook & Academic Authors Association (TAA). Individual articles may be reposted and/or printed in non-commercial publications…