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This past week in New York, Google didn’t just launch a new set of phones; it laid out its most cohesive and aggressive vision yet for an AI-powered future, presenting a direct and compelling challenge to Apple’s dominance. The event was a masterclass in confident execution, showcasing a full ecosystem of devices that are not only beautifully designed but are also deeply integrated with Google’s powerful AI, Gemini. From the stunning new Pixel 10 lineup to a suite of smart accessories, Google made it clear that its hardware ambitions are serious, and its AI advantage is its trump card. A…

Key takeaways ✨Email remains the highest ROI channel for B2B, delivering a 36:1 return and offering unique opportunities for personalized, permission-based engagement.Successful B2B campaigns focus on relationship-building and education over a longer sales cycle, with campaign types ranging from welcome emails to ABM outreach.Effective B2B email content is human, concise, mobile-optimized, and personalized to build trust and relevance over time. B2C, they have it so easy. While preferences and price points may vary, there’s no shortage of stuff people want and need—shoes, snacks, gadgets, toys. Things people covet, save up for, or impulse buy.But B2B marketers…well, if only selling cloud computing…

We’re excited to share that HuLoop Automation has been named a 2025 Q1 Product Award Winner by Products That Count, a leading global community of product executives. This recognition highlights HuLoop’s innovative approach to streamlining operations through its AI-powered Unified Work Intelligence Platform, which combines intelligent agents with human-in-the-loop oversight. Out of more than 7,000 nominated products, HuLoop was selected by an independent advisory board for our thoughtful use of AI, strong customer focus, and continuous product innovation.“This recognition reflects the real impact AI-powered automation can have when it is thoughtfully applied,” shared Todd Michaud, CEO of HuLoop Automation. “We…

Every click, every visit, and every purchase on your website tells a story. But if you’ve ever tried to read that story in Google Analytics 4 (GA4), you know GA4 is incredibly powerful, but it lacks customizable dashboards. That’s why Google Analytics 4 and Looker Studio integration are helpful. They work together to show what’s happening on your website or app. And, you can customize the dashboard as per your needs. The GA4 and Looker Studio integration lets you use GA4 data in Looker Studio to build visualization reports that show how users behave, what works, and what needs improvement.…

A strategic blueprint for consumer technology retailers in 2025 In today’s retail landscape, consumer technology retailers face a pivotal challenge: how to deliver seamless, personalized experiences across a growing number of digital and physical touchpoints. At the IFA Retail Leader Summit 2025, NielsenIQ’s Michael McLaughlin, SVP Technology & Durables Retail, addressed this challenge head-on.   His session, “Mastering Omnichannel: How to Become a Best-in-Class Retailer,” offered a data-driven roadmap for brands looking to evolve from multichannel operations to unified commerce ecosystems.   With global eCommerce share rising and consumer expectations shifting, the message was clear – omnichannel is no longer optional; it’s…

By Susan Carter Doctoral peer review of each other’s writing is something that we discuss from time to time on this blog. We have covered  practical issues and Dr Pia Lappalainen, as she described a course for doctoral candidates hosted at the Aalto University in Finland, included an extensive list of steps to support peer review. I have been prompted to review this list against two other writing group guides because, as I commenced 2023 with a doctoral writing group that mostly peer review, we reconsidered  reviewing guidelines in our first meeting. In my experience it can be hard to…

Co Authors: Muskan Sehgal, Vinit Gosalia What is a century old and has a roaring British legacy of performance in luxury cars? Jaguar! Is it too soon to reopen the two-month-old wound of rebranding? Hope not. The beloved luxury car brand baffled the internet with its new, vibrant, techno-inspired visuals. Jaguar retired its marque, the leaping cat, for a more ‘modern,’ ‘minimalist’ and ‘inclusive’ identity. This also marked a milestone in the decision to switch to EVs. But something got lost in translation with its fanbase. The brand’s unveiling triggered plenty of mixed opinions, with very few in favour of…

New research suggests ditching the corporate hamster wheel and striking out on your own as a founder offers surprising health benefits. If you’ve ever wondered how striking out on your own (being self-employed) affects your heart health, science has been digging in. Two recent studies suggest there may be surprising health advantages for many self-employed women. Can Being Your Own Boss Be Good for Your Heart?I’ve been on my own as a self-employed marketing expert and publicist for almost 30 years. Since the moment I made the decision to leave my job working for someone else, I’ve never looked back.…

On October 16, 2017, soccer pundit Grant Wahl Tweeted: “Columbus Crew owner Anthony Precourt is set to move team to Austin, Texas, in 2019 if downtown stadium can’t happen in Columbus. Story soon.” That Tweet set off a firestorm on Twitter of angry Columbus soccer fans and excited Austin soccer fans. And I was there for every second of it sharing my enthusiasm about the prospect of having MLS in Austin. It was perfect timing for me. I was in a bad place as I worked through the steps leading to divorce after 21 years of marriage. The soccer controversy…

“Posting sucks! How can I be consistent all the time?” We know the biggest problem of an Instagram influencer. Following the algorithm can sound boring if you don’t know how to do it right. However, neglecting the importance of posting consistently can also become the biggest barrier to your growth journey. Posting manually wastes a lot of time and requires discipline. It also consumes brainpower and keeps you under the stress of questions like,  “What should I post?”  “Is now the right time?”  “Will it work?” The moment you compromise on the frequency is the moment you put your growth…