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Google’s Consent Mode is a way to control how tags react to the user’s consent for different tracking purposes. It is specifically designed to work with Google’s tags, but especially through Google Tag Manager, you can use Consent Mode’s features and APIs to control other tags, too. Consent Mode comes in two “flavors”: Advanced Consent Mode is specifically designed for Google’s products. Tags for GA4, Ads, and Floodlight are sensitive to the user’s consent choices and change their behavior accordingly. Advanced Consent Mode is very easy to implement because it basically requires no changes to tags’ existing triggering mechanisms. Basic…
Why Government Agencies Are Turning to RPAState organizations in the whole world are increasingly being put under pressure to do more with less budget. Critical operations are frequently challenged by manual procedures, outdated systems as well as small human resources. Robotic process automation in government is a way of bridging this gap, in which repetitive rules-based tasks are automated so that staff at the agencies can be shifted into tasks that add more value. Such a move does not only save the operational cost, but it also builds the existing resources to an optimum level, thus all the agencies can…
Artificial intelligence has advanced at remarkable speed, but its progress has been shaped by a narrow foundation of data. Most large language models are trained on internet text, books, and online forums. This scale is impressive, but it is not representative. The voices that dominate these sources are often urban, wealthy, educated, English-speaking, and other world-dominant languages. When models learn only from them, the risk is obvious: bias in, bias out. The result is AI that works well for some, and poorly for many. Representative AI requires something different. It demands that models hear the breadth of human experience and…
Think back to the last concert you watched. I bet the performers ended with their greatest chart-topping hit, right?Why? Because they want to end their concert with a high-energy song that everyone knows. They want to play that song—the one everyone waits all night to hear.By leaving you excited about the final moments of the concert, performers know you’ll be more likely to have positive memories. You’ll also more likely be convinced that your hard-earned dollars were well spent.The conclusion of your argumentative essay should be like the last song at your favorite concert: memorable and convincing.Not sure how to…
I’ve been immersed in the world of social media marketing since the beginning. It was so exciting to be part of those early pioneering days! It took us years to determine how authentic creativity and real human engagement blended (or didn’t blend) with the stodgy culture of traditional corporate marketing. It took a lot of patience and experimentation to prove that we fit a marketing department. The biggest question we always faced: “How do you measure the value of this stuff?” I lost one of my first customers because I couldn’t measure the ROI of a tweet! We’ve come a…
Mailsoftly Free Email Marketing Services SendPulse Alternatives Email marketing continues to be one of the highest ROI channels for businesses of all sizes. SendPulse is known for offering email, SMS, push notifications, and automation. But many companies are now seeking platforms with more advanced AI personalization, better deliverability, deeper analytics, or pricing that scales more smoothly. In this article, we’ll break down 11 of the best SendPulse alternatives in 2025 and explain how Mailsoftly helps businesses stand out with AI-powered email automation. If you’re also exploring budget-friendly options, our guide to free email marketing services breaks down the top platforms…
A full suite of solutions built with privacy in mind2024 marks a pivotal moment in advertising, and a durable measurement strategy is core to making you ready for a privacy-first future. Google Analytics 4 is built to adapt to this future with insights and reports and preserve your view of your campaign performance.As mentioned, we’re rolling out support for the Chrome Privacy Sandbox’s Protected Audience API in Google Analytics 4 in the next few weeks, allowing you to continue to reach your audiences even without third-party cookies.Additionally, we’ve recently ramped up support for enhanced conversions in Google Analytics 4 to…
90% of financial decisions are driven by emotion, not logic. In this video, Heidi Kapanowski, BFSI Client Partner at Apexon, shares how Emotional AI is helping banks deliver empathetic, personalized experiences — cutting dispute handling time by 70% and resolving issues 40% faster. 90% of financial decisions are driven by emotion, not logic. In this video, Heidi Kapanowski, BFSI Client Partner at Apexon, shares how Emotional AI is helping banks deliver empathetic, personalized experiences — cutting dispute handling time by 70% and resolving issues 40% faster.
When you open Looker Studio, you’re overwhelmed by a variety of chart options. While this flexibility is essential, it often leaves marketers wondering: Which Looker Studio charts are best suited for my data? The truth is, the proper data visualization can make or break your report. In this post, I will explain what Looker Studio charts are, how they are created, and why they are valuable in marketing. By the end, you’ll have a clear roadmap for building Looker Studio reports that actually push more data-driven decisions. Looker Studio Charts (TOC): What are Looker Studio Charts? Looker Studio charts are…
For investors weighing opportunities, the contrasts are stark. Ethena news highlights growth potential, but ENA’s success hinges on whether the fee-switch truly sustains revenue sharing long term. The XRP price forecast shows resilience above $3 with ETF-driven optimism, yet the path remains tied to regulatory outcomes and market momentum. BlockDAG, however, is rewriting the playbook. Its $0.0013 presale price in Batch 30 offers entry into a network already functioning at scale with nearly 20k ASICs shipped, 4,500 developers building 300+ dApps, and $410 million in capital raised. Unlike projects built on promises, BlockDAG is proving itself before listings even begin, creating…