Modernize your data beyond eVars & Props:
The clear path from Adobe Analytics to Data Activation
Virtual Webinar: 9/24/2025 @ 12 pm EDT
with Jake Winter (Adswerve), Derek Tangren (Adobe) and Stefanía Ólafsdóttir (Avo)
How do you get from a legacy approach to data to a modern approach?
What does modern data look like? To activate your data, you must modernize it; eVars and Props won’t cut it anymore.
The key is building a bridge from cryptic eVars and Props legacy structures to a semantic, human-readable naming approach. The sooner you act, the less debt you accumulate on top of your legacy data structures, and the faster the path to data activation with modern data.
What we’ll cover
- Migration to modern data is doable. Moving from legacy eVars and Props to semantic event names is not a leap into the unknown; there’s a clear path.
- Now is the time. The longer you delay modernization (and keep building on your legacy data), the more technical debt you accumulate. Migrating later only makes the lift heavier.
- Semantic-first unlocks data activation. Define your data in human-readable, semantic terms first (and map that into eVars/props as needed) to unlock personalization, advanced analytic, and new activation opportunities.
- Avo is your bridge. Avo provides the bridge and governance framework to guide your teams through migration, ensuring both stability today and flexibility tomorrow.
Ready to modernize your data?
Reserve your spot to hear from Adobe, Adswerve, and Avo on how to move beyond eVars and Props and open the door to scalable, future-proof data activation.
