Building engaging insight communities means creating purposeful, flexible research environments where participants feel heard and valued. On Wednesday, September 10, Recollective is hosting a live webinar with Alexis Gauthier of Touchstone Research to explore how brands can move beyond generic community templates and deliver real insight value.
In this post, you’ll learn:
- What’s happening at the TSR + Recollective insight communities webinar
- Key takeaways on building engaging qualitative communities
- How Touchstone builds research communities for media, tech, and youth brands
- When and how to attend the live webinar
Why Insight Communities Need to Be Built for Engagement
No two research communities are alike—and that’s the point. Whether you’re launching a nimble pop-up community or designing a long-term insight community, the most successful market research online communities are built with intention. That’s exactly what this webinar will explore, featuring Alexis Gauthier, Research Manager at Touchstone Research, who will share what makes today’s insight communities truly connect.
Save Your Spot for the Live Webinar
📍 Online Webinar
🕚 Time: 11:00 – 12:00 PM ET
📅 Date: Wednesday, September 10, 2025
🎤 Webinar Title: Beyond One-Size-Fits-All: Building Research Communities That Truly Connect
👉 Register Now
Hosted by Recollective, Featuring:
- Alexis Gauthier, Research Manager at Touchstone Research
- Insight leaders from Recollective and partner firms
In this live session, Alexis and fellow panelists will discuss real-world tactics that drive engagement in both short-term pop-up communities and always-on insight community platforms.
What You’ll Learn About Building Engaging Insight Communities
- How to build scalable, engaging insight communities from the ground up
- Creative methods that sustain engagement: video diaries, concept testing, digital storytelling
- How to balance flexibility with structure in your insight community
- Ways to make your market research online community feel inclusive, dynamic, and actionable
FAQ’s
Have questions about the webinar or how insight communities work? We’ve compiled answers to common questions to help you get the most out of this event and understand the value of building engaging insight communities.
What is the topic of the TSR + Recollective webinar?
The webinar focuses on building engaging insight communities that create real participant connection and business impact.
What will I learn from this session?
Strategies to improve your insight community, increase engagement, and communicate value to stakeholders.
Is this only for qualitative researchers?
No—it’s valuable for anyone building or managing an insight community platform, including hybrid and quant teams.
Touchstone Research’s Insight Community Expertise
Touchstone Research is an Insight Community & Online Panel Market Research Solutions provider with 30 years of experience in building custom insight communities and online panels. Our team designs market research online communities that:
- Align with brand and business goals
- Prioritize participant experience
- Support qualitative, quantitative, and hybrid methodologies
From pop-up insights communities to long-term panels powered by trusted insight community platforms, Touchstone provides expert design, market research participant recruitment services, and ongoing community management.
Contact us to discuss your next insight community project
