Browsing: Analytics & Optimization

With certain types of HTTP requests, the web browser might first dispatch a request with the OPTIONS method, also known…

For the longest time, Google has been working towards consolidation of their products to build a unified tagging platform. Products…

With the sunset announcement of the Universal Analytics service, it certainly does seem like a waste of time to write…

This is a guest post – the first one in a long time! The foreword and summary are written by…

I have been a strong supporter of server-side tagging, in particular Google’s server-side tag management solution. I admire the way…

If you recall, in February 2019, Apple published a post on the WebKit blog, which introduced version 2.1 of their…

This is a guest post by Sebastian Pospischil, Evangelist Digital Analytics at TRKKN. All credit for the solution goes to…

In this article, I’ll try to clarify the understandably murky Measurement Protocol functionality in Google Analytics 4. Measurement Protocol is…

While Measurement Protocol for GA4 is still rather, well, rough, it can be used to augment existing collection quite nicely.…

Server-side tagging is all about control. Being able to intercept, modify, and even block requests as they come in before…