Browsing: Analytics & Optimization

Organization management through Cloud Identity integrationData Studio now integrates with Google Cloud Identity to provide organization-wide administrative capabilities. With this…

IMPORTANT! The template update in December 2023 is a BREAKING change. Read more below. The Consent Mode (Google tags) custom…

This is helpful if you want to let your customers know about new ways they can purchase from your business.…

As my LinkedIn inbox graciously reminded me that I’ve been working on Simmer for a full three years now, I’d…

With free measurement tools from Google, you can get insights into how your business and customer behavior is changing and…

**Last updated March 7, 2024. Clarified that you do NOT need to resend hits when consent is granted, if those…

Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models,…

Simmer has just released the Technical Marketing Handbook. It’s a free online resource, formatted as a mini-course, designed to walk…

Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led…

This will be a quick tip, but it’s here to correct my previous statements in the comments section of different…