Browsing: Analytics & Optimization

A full suite of solutions built with privacy in mind2024 marks a pivotal moment in advertising, and a durable measurement…

When you open Looker Studio, you’re overwhelmed by a variety of chart options. While this flexibility is essential, it often…

Many advertisers are asking: “Should I be using PAIR in DV360?” As privacy-first strategies reshape the media landscape, this question…

This is a guest post by Jude Nwachukwu Onyejekwe. He is a prolific content creator, and he curates the DumbData…

Built to be durable from the get goIn today’s evolving landscape, a durable measurement strategy is key to navigating a…

Imagine you’re trying to grow your business, but the data you need to make decisions is buried in complex reports…

We’ve all been wondering what Google was going to do with the Retail Media boom. After The Trade Desk (TTD)…

On June 30, 2025, Google announced that they are consolidating how Google’s script libraries for the web (e.g. gtm.js and…