Browsing: Case Studies & Trends

  We all understand the importance of listening to our customers—but how often do we truly hear their voices? Actively…

Digital accessibility has become a much-discussed topic over the past year. This growing focus is no coincidence. Organisations evaluate inclusion…

In 2025, the United States imposed tariffs of up to 50% on Indian exports, targeting sectors like textiles, gems, jewelry,…

 The RF antennas market has witnessed substantial growth in recent years, driven by advancements in wireless communication technologies and increasing…

We’re a few years on from when we first started seeing TikTok as a driving force for book discovery and…

It’s that time of year—when we examine what’s top of mind for B2C CMOs in the US as they plan…

In a world grappling with climate volatility, pest resistance, and the ecological toll of chemical pesticides, a revolutionary technology is…

Martec Partners with Racquet Up Detroit to “Support and Empower Detroit Youth So They Can Achieve Their Full Potential”  By…

The aviation industry is entering an exciting era where simulation technology is reshaping how pilots are trained. Modern flight simulators…

1. Qualitative Consumer Research What it’s for: Understanding the why: motivations, emotions, behaviours, and attitudes that shape consumer choices. Why…