ELEVATE’s panel session, “Collaborating with Influencers and Content Creators to Grow your Audience Reach, Authentically,” brought together industry figures who revealed both the unprecedented opportunities and emerging challenges reshaping affiliate-influencer collaboration strategies. The panel featured: Adam Fung, Affiliate Marketing Manager at LoveHoney; Greta Dunne, Founder of Marker Video; Liliane Bambara, Influencer Community and Partnerships Manager at Skimlinks; and Jazzmine Maria, whose insights on authentic audience engagement provided a creator’s perspective on what truly drives conversion.
