Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals.
How it works. The system now scans uploaded assets and suggests edits such as “copy and edit background color to white.” Advertisers can preview suggested changes and make quick fixes directly within the dashboard.
Why we care. Image quality plays a growing role in how ads perform across surfaces like Display and Gmail – and these AI-driven tips aim to help advertisers improve engagement and delivery with cleaner, more consistent creatives.
Bottom line. Advertisers who act on these image recommendations could see higher engagement and better placement across Google’s ad networks, making visual optimization an even more significant lever for campaign performance.
First seen. This update was first spotted by PPC News Feed founder Hana Kobzová.
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Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.
