Google has refreshed its Ads scripts documentation to make it easier for advertisers and developers to build, test, and customize automations.
Why we care. Scripts help advertisers save time and scale campaigns, but the old documentation was clunky and fragmented. The overhaul puts guides, references, and examples into a more intuitive flow that reduces friction for both beginners and power users.
What’s new:
- Guides are now grouped by experience level and campaign type.
- A dedicated reference tab makes it easier to browse available script objects.
- Solutions and examples have been merged, centralizing sample code in one place.
Bottom line: Advertisers and agencies relying on automation should be able to work faster and with less guesswork, while new users have a smoother entry point into scripts.
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Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.
