Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change enforcement but adds more examples and guidance to help advertisers comply.
- Enforcement clarification: Google added examples related to non-delivery and inoperable return or refund processes. These are clarifications, not new rules.
- Support clarification: New guidance explains best practices for maintaining compliance and provides more detail on the appeals process.
Why we care. Advertisers now have clearer expectations about what counts as misrepresentation. This can help prevent policy violations, reduce account suspensions, and improve customer trust.
Bottom line. Advertisers should review the updated policy and guidance to ensure their Shopping ads and free listings remain compliant, especially around delivery promises and return processes.
Read more. Check the full Misrepresentation policy for Shopping ads and free listings for details on the updated guidance.
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Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.
